Published on November 30th, 2010 by Mitchell Harper
If I had to promote a brand new business and had $0, the first thing I’d do (besides social media marketing) is look to setup mutually beneficial (i.e. win-win) partnerships.
In this video I’ll show you a simple strategy for creating a joint venture contest from scratch. By partnering with companies who sell complimentary products to yours, you can have your products promoted to their customers and subscribers via email, Facebook and Twitter. Your only cost is a few hours to setup the contest and $1,000 in prizes.
The cross-company synergy you get from a contest of this type is huge, and best of all you can implement this strategy if you’re just getting started because all you need to do is come up with prizes to give away. You don’t need a huge brand or a marketing team either.
Well, the holiday season is almost upon us. As a way to say “thank you” for reading our blog (which now has over 50,000 readers a month – woohoo!) I wanted to give you a 27 page ebook that’s been 6 months in the making.
In Guerilla Marketing With Social Media I share the 7 social media strategies we’ve used to grow our business by 480% in the last 3 years (proof). And because these are all guerilla marketing strategies, you’ll learn how to reach a huge number of people for a very, very low cost.
This has been one of the most successful guides we’ve ever produced – it’s already been downloaded well over 5,000 times by people on our email list (sorry, they got it first!) so I’m confident you’ll love it.
Whether you want to increase sales, attract thousands of Facebook followers, launch a contest, partner with the big wigs in your industry or turn one-time customers into raving fans, it’s all here in this 27 page ebook.
Published on November 27th, 2010 by Mitchell Harper
NET time stands for No Extra Time and is a method to effectively double your productivity during periods of work or exercise that don’t require all of your senses to perform the task at hand. The best example is running: it requires physical effort but very little mental juice.
So how can you implement NET time while running? Easy. Before you run, download an educational podcast (here’s ours) about business growth or marketing and listen to it while you run. If you run for one hour then you essentially accomplish two hours of productivity – one hour of running and one hour of learning from the podcast.
Another example is driving. If you have a 45 minute drive ahead of you then you can turn that into a 45 minute productivity session by listening to an educational podcast, CD, etc.
The most successful people treat their time like gold and don’t waste a minute of it.
Published on November 25th, 2010 by Mitchell Harper
In this video I’ll show you a dead simple yet super effective marketing strategy which involves using surveys, StumbleUpon and your blog to get extremely targeted visitors to your website for just 5 cents each. This strategy is infinitely scalable, which means if it works then you can get as many visitors as you need.
The basic idea is simple. You first build your ideal customer profile using a survey. Then, you create an ad campaign on StumbleUpon using demographic and geographic targeting. You setup your ad campaign to point to useful content on your blog (such as a “Top 10 Craziest Shoe Designs” post if you sell shoes) and at the bottom of your blog you include a call to action which directs visitors to your online store where they can buy what you mention in your blog post.
This is one of my many “under the radar” traffic getting strategies which I’ve recently decided to start sharing. Make sure you implement this before your competitors do.
She switched from a custom-built solution to BigCommerce
Page load times dropped from 2.7 seconds to just a few milliseconds
Traffic has more than doubled from 300 to 626 unique visits per day
Loves BigCommerce’s SuperZoom photo zoom feature
Sales of $16,000 in September without using Google AdWords
Predicting $20,000 in sales for December
The stand out piece from the article is definitely the greater than 100% increase in traffic since switching to BigCommerce:
While it’s too early to assess the new site’s impact on sales, traffic has increased sharply. From Oct. 1 to Nov. 1, Ms. Hill said, La Grande Dame averaged 300 unique visitors and 370 total visitors a day. In the first six days following the redesign, she reports a daily average of 626 unique visitors and 689 total visitors.
As we all know, traffic can make or break an online store. Although we can’t promise switching to BigCommerce will give you a 100% increase in traffic, there are so many testimonials saying the same thing, so it’s definitely something to consider if you’re not happy with your current shopping cart software.
Published on November 22nd, 2010 by Mitchell Harper
Overview: Today I answer questions about social media marketing as posted by clients on our Facebook page.
Description: In this, episode 9 of the BigCommerce podcast, I answer social media questions from fans on our Facebook page. Topics include how to turn email subscribers into Facebook fans, how to create value for your Facebook fans and how to turn your social media fans into actual paying customers. If you’re confused by social media and don’t know how to integrate it into your marketing mix then this is a podcast you won’t want to miss.
Published on November 19th, 2010 by Mitchell Harper
I was looking over our traffic reports in Google Analytics earlier today and saw that our blog now gets close to 50,000 unique visits a month! I was also able to pull posts in order of popularity, so here they are – the top 10 most viewed posts for 2010:
Presentation: Bootstrapping to Seven Figures – This is a presentation I gave just once to about 3,000 business owners via webinar. In the presentation I run through the guerilla marketing and positioning strategies we’ve used to grow our e-commerce platform, BigCommerce, to just under 10,000 clients without any funding or debt in just over a year. .
How to Write a Profitable Returns Policy – In this post I look at a few things which should be included in your returns policy. Returns policies are extremely important when selling online. If you sell expensive products or if you’re a new store looking to build up your customer base quickly, the best thing you can offer new customers is a lenient returns policy. .
Head to Head: Product Page Design From Top Online Retailers – In this post I share, compare and discuss screenshots of product pages from sixteen of the top online retailers. You will of course notice a lot of similarities on their product pages, but I’m sure you’ll also notice a lot of small differences. All of the best practices implemented by these top online retailers can be found in BigCommerce. .
[Video] 6 Tips for Designing a Beautiful Online Store – In this video I share six tips to help you design a beautiful online store which will attract customers and increase your conversion rate. If you’re not a designer but are thinking about hiring an ecommerce website designer then this video will help you make the decision. .
Our blog is now one of the 10 most popular e-commerce blogs in the world, so thank you to everyone who keeps coming back and also to everyone who takes the time to leave a comment. 927 comments were posted on the blog in 2010! If you’re new to the blog then make sure you subscribe to our RSS feed, fan us on Facebook or follow us on Twitter so you don’t miss a post!
Published on November 15th, 2010 by Mitchell Harper
Last week I posted about our t-shirt design contest. This week we need your help to choose the winning design. We’ve also setup a sneaky little bribe which could see you walking away with a t-shirt from the first batch ever printed.
So here’s what you need to do if you’d like to win one of our limited edition t-shirts:
Take at look at the two finalist designs below
Choose the one you like the most and vote using the poll below
When the first batch of t-shirts is ready, we’ll post a link on Facebook and Twitter
The link will take you to a form to type in your shipping details, etc
When all t-shirts in the first batch have been claimed, we’ll pull down the form
We’re spacing the giveaway out over a few weeks and in batches, so the first batch might have 100, the second might have 200, etc until all 1,000 have been given away. Shipping is of course free and you can be anywhere in the world.
So let’s get on to choosing which design we should print up…
Design #1 – “Ninja Mouse”
Design #2 – “Big Man on Campus”
Which design do you like better? Tell us by completing this poll:
Now make sure you like us on Facebook and/or follow us on Twitter so you’ll get notified when the first batch is printed. Remember, first in best dressed (literally) so make sure you keep an eye on our Facebook page and Twitter account over the coming days and weeks.
Published on November 11th, 2010 by Mitchell Harper
We’re huge fans of custom t-shirts (our Sydney office probably buys more Threadless t-shirts than any other software company) and want to print up a few thousand to give away via contests, on our Facebook page and to our clients just because we can.
The first step in the process is getting a t-shirt designed. To get things started, we’ve just launched a t-shirt design contest and will be awarding $310 for the most creative design. We’ll also profile the designer on our blog (which gets more than 50,000 visitors a month), so if you’re a designer this could lead to some major exposure for you.
If you just want a t-shirt then make sure you fan us on Facebook. When the winning design is selected we’ll create a few contests and Facebook will be the first place we’ll announce them.