E-commerce Blog

[Video] How to Sell More By Catering to People’s New Years Resolutions

Published on December 28th, 2010 by Mitchell Harper

Millions of people make new years resolutions on December 31st every year. As a smart business owner you can create a win-win situation where you sell more products by catering to the needs of people looking to stick with their new years resolutions. In this video I’ll show you how with three clear examples of how new years resolutions can help sell more:

  1. Green tea
  2. Tank tops
  3. Holidays

Even if you don’t sell any of these products, the ideas will still hold true for your business and can easily boost your sales by 50% or more in January.

BigCommerce Holiday Support Hours

Published on December 23rd, 2010 by richardlong

During the holiday’s, we’ll be working support tickets and covering the phones, but with limited hours and staffing.

Hours of Coverage:

-Friday, Dec 24th, Christmas Eve, Phones 7AM – 6PM CST
-Saturday, Dec 25th, Christmas Day, Phones 9AM – 2PM CST
-Sunday, Dec 26th Closed as currently scheduled

-Friday, Dec 31st, New Years Eve, Phones 7AM – 6PM CST
-Saturday, Jan 1st, New Years Day, Phones 9AM – 2PM CST
-Sunday, Jan 2nd Closed as currently scheduled
-Monday, Jan 3rd, Regular schedule, 7AM – 9PM CST

Support tickets will be replied to as usual.

We at BigCommerce wish you a most wonderful Holiday Season and look forward to working you in the coming new year!!

How a 2 Minute Experiment Added 729 Facebook Fans in 7 Days

Published on December 19th, 2010 by Mitchell Harper

Last week I mentioned that we wanted to promote your BigCommerce store to 70,000+ people on our blog. Today I’ll do just that for 3 randomly selected clients, but first I want to share some numbers around this little experiment we’ve been conducting over the last 7 days.

One thing that’s hard to pinpoint is exactly how much value a Facebook fan brings to a business, and whether the virality of Facebook works as well for B2B as it does for B2C. Facebook has their Insights tool for administrators of fan pages, but the stats it provides are basic.

You can mesh these with Google Analyitcs to track bounce and conversion rates, but even then you really don’t know exactly a) how the person became a fan on Facebook and b) what specifically lead them from Facebook to your website.

At the moment social media marketing (Facebook and Twitter) is like Google AdWords (and Overture, etc) when it first came out. It’s still fairly new and a bit hard to figure out but you know it works and you know it has to be part of your marketing mix. Our little experiment attracted 729 new Facebook followers to our fan page in 7 days, bringing our total to just over 3,200 fans.

You can see the results in the chart below:

You can also see that visits to our actual Facebook page surged too:

I think the our little experiment worked quite well. 729 new fans in 7 days is nothing to sneeze at. Here are the 3 BigCommerce stores that were randomly selected out of those who participated in spreading the word. A big thank you to everyone who made this experiment a success!


GetBoards.com


DecalMyWall.com


BigHit.com.au

“Your Dedication to Improving Things for Online Merchants Prevented a Disaster for Me and My Family”

Published on December 14th, 2010 by Mitchell Harper

From an anonymous BigCommerce client via AuctionBytes:

“Please allow me to say… thank you!

I know what I have to say may sound like an advertisement but it’s not. I have been an eBay seller since 2002. My feedback is 99.9% positive. Like many others I have simply tolerated eBay’s nonsense over the past few years. I figured it would all work out and eBay would eventually come to their senses; however, it’s crystal clear to me that small sellers aren’t welcomed at the “new” eBay.

For a long period of time I paid eBay approximately $1,500 a month in fees. That would eventually fall to approximately $350 per month. As a result of my earlier success on eBay I was able to buy a small, comfortable office building and warehouse. I didn’t want to sell the building that I’d worked so hard to buy but it seem inevitable given my ever decreasing sales on Bay. I even tried other auction websites without much success. I was totally discouraged.

Things began to improve a few months ago. It was after you posted a message about the BigCommerce shopping cart. I had tried several other shopping carts but I couldn’t make them work. Nonetheless, I decided to give it one more try and I signed up for a free trial with BigCommerce. It proved to be the right move at the right time for my “niche” business.

Over the last six months using BigCommerce, Google Search, and Google Product Feeds I have successfully moved at least 75% of my online sales from eBay to my own website. Honestly, I didn’t think it that was possible. The real good news is I’m no longer discouraged. I honestly believe my future is very promising. Once again, I come to work with a smile.

Your dedication to improving things for online merchants prevented a disaster for me and my family. If you had not posted the BigCommerce piece earlier this year I’d be looking for a job. I recognize “thank you”… is inadequate but it comes from my heart. I really hope your readers will consider BigCommerce or some other shopping cart. Who knows it may be another success story. I sure hope so.

Merry Christmas and Happy New Year!”

A perfect example of why we do what we do! Out of work? Screw a job. Start your own e-commerce empire instead!

We’ve Been Testing Live Chat For Support – Here Are The Results…

Published on December 13th, 2010 by richardlong

Some of our amazing support ninjas in the Austin office

Back in September I posted our plans to expand our support coverage and offerings over time. For the last few weeks we’ve been testing live chat for support as some of you are probably aware. As of  right now our hours of coverage on live chat are 8AM to 6PM Monday to Friday and 9AM to 2PM on Saturdays, and we’ll look at extending these hours going into 2011.

We’ve found that most clients like to use live chat for quick questions – the kind they’d normally called in or create a ticket for. From our point of view, live chat is a great way to serve more clients in a shorter period of time, because each support ninja can quite easily handle 4 to 5 live chats at once.

Accessing live chat is easy. When our support ninjas are signed in to accept chats, you’ll see a chat box in our support portal, like this:

Simply click the button and you’re off and running. So what kind of questions have we been receiving via live chat? Here are some examples:

  • Requests to move to a domain or changes to DNS settings
  • Password reset requests/problems (junk mail, etc)
  • Questions about upgrading to a new plan
  • Product and feature questions about our software
  • Quick questions on shipping or tax rules
  • Other quick and easy questions

Just like when you call us, we validate you as a client for security reasons by asking for your store name and support PIN. Here’s how to access your support PIN before you request a live chat session:

  • Login to your store’s control panel here
  • Click the Client Area link at the top right of the page
  • Choose the Account Summar menu option
  • You’ll see your support PIN at the top right of the page

It’s early days with live chat but we really hope you enjoy using it and I’d love to hear your thoughts so far. Please feel free to leave me a comment below. As we look to break 10,000 clients by year’s end, we’ll continue to evaluate our support strategy and will expand our coverage when it makes the most sense.

QUICK! Get Your FREE Limited Edition BigCommerce T-Shirt Shipped Anywhere: Batch 9 Links

Published on December 12th, 2010 by Mitchell Harper

As you may know, we’re giving away free limited edition t-shirts. And we’re giving them away in batches of 50, 100 or 200. The links to claim t-shirts 801 to 800 are shown below. If you click a link and that t-shirt’s already been claimed then click another link. First in, best dressed (literally). Limit of one t-shirt per person.

Please note: If you click a link, fill in the form and see an error or are asked for a coupon then that t-shirt has already been claimed so you should click on another link.

(All t-shirts claimed, links removed)

[Video] 3 Tools to Improve the Conversion Rate of Your Website

Published on December 10th, 2010 by Mitchell Harper

In this video I discuss 3 tools designed to help increase the conversion rate of your website.

First up is HelloBar which allows you to add a toolbar to your website which can encourage visitors to sign up to your email list, Facebook page, etc. You simply choose the color of the bar, type in the text you want to appear and specify the link. Dead simple but super effective.

Next is KissInsights which allows you to include a floating question box on your website to ask visitors questions at certain points during the checkout/browsing process. You can then take these questions and include answers in your FAQ page or use them to improve the flow of your checkout process.

Finally, Visual Website Optimizer allows you to run multi-variate tests on your website. Tests can be created using a simple point-and-click WYSIWYG tool and it’s not uncommon to improve your conversion rate by 10% or more simply by testing different headlines, buttons and banners.

P.S. BigCommerce.tv is now live. It’s a quick shortcut that takes you straight to my YouTube guru channel.

We Want to Promote Your BigCommerce Store to 70,000 People

Published on December 8th, 2010 by Mitchell Harper

As a thanks for being a BigCommerce client, we want to share some of our website traffic with you, so here’s what we’d like to do:

  • Our blog gets over 70,000 visitors a month
  • We want to share some of that traffic with three randomly selected BigCommerce clients
  • We’ll post on our blog with a link to your store (we have a PageRank of 6), a few screenshots and details of what you sell

MAKE NO MISTAKE: this will drive a LOT of traffic to your online store during the holiday period. And because our blog has a high PageRank, your search engine rankings will start to improve too.

To go into the draw, all you have to do is share our Facebook page with your friends by following the steps below:

  1. Go to our Facebook page at http://www.facebook.com/BigCommerce
  2. If you haven’t already, then click the “Like” button to become a fan
  3. Click the “Suggest to Friends” link on the left under the BigCommerce logo
  4. Choose which of your friends might be interested in fanning us – the more you choose the better your chance of winning
  5. In the “Add a Personal Message” box, paste this text:
    BigCommerce make pretty sweet shopping cart software that I use to run my website. If you “like” them on Facebook I’ll go into the draw to win a prize that will really help boost my business, so *please* help me out and “like” their Facebook page!
  6. Click the “Send Invitations” button on the Facebook popup and you’re done

On Thursday the 16th of December (8 days from now) we’ll randomly select three of our new Facebook fans and if any of them were referred by you, then you win.

If you’re selected, we’ll send you a message on Facebook to ask for the following:

  • Your BigCommerce store link
  • A paragraph about the products you sell

We’ll then put together the post (including a link back to your store) and set it live on our blog. All stores that are featured on our blog or in our live store showcase typically receive at least a few hundred (and in some cases a few thousand) visitors, so it’s a great way to get more exposure.

That’s all there is to it.

Good luck!

[Screenshots] Progress Update on Reworking Product Options

Published on December 6th, 2010 by Mitchell Harper

Update: Over 70 comments were posted within a few hours of this post going live. While I want to answer all of your questions, I’ve decided for now to hold them in moderation otherwise this post will end up with hundreds of comments when we still haven’t even finished building the feature. Thanks for understanding.

In August I posted on the blog that we were about to start implementing changes to our variations system alongside our regular updates. Well, that’s exactly what our engineering team has been working on, and in this post I want to share a few early screenshots with you. Before we continue, please keep in mind this is a huge task. I’d estimate we’re about 30% through the changes we’ll be making, but I believe it’s important to keep you “in the loop” as we go.

One of the biggest wins you’ll get from the changes we’re making to variations (now called options) is flexibility. You’ve told us that options play a huge role in your product merchandising and inventory control, and I believe the way we’ve redesigned options just makes everything so much easier (let alone faster) and more intuitive not only for you and your staff when managing products, but also for your customers.

I know you’ll probably have questions about how everything will work moving forward, and I’ll be posting another options update early in 2011 to keep you abreast of our progress, but for now here are the screenshots of our work in progress:

Creating an Option

One of the first things you’ll notice when creating an option is that there are so many types of options you can create. If you sell apparel then you’ll appreciate the swatch option, which lets you specify 1/2/3 color values and even upload your own textures.

If you sell computers then you’ll appreciate the “Product list” option, which lets an option contain a list of other products you sell in your shop. For example, you could create an option called “Display” and the selectable values could include the different types of computer monitors you sell.

Creating a Swatch Option

In this screenshot we’re creating a swatch option. Notice how you can specify 1/2/3 color combinations using the color picker tool? You can even include texture options and upload your own textures. These are ideal when selling apparel, shoes, etc.

Creating an Option Set

An option set is a combination of options which can be applied to a product. You’ll notice the search box under the list of available options. This helps you quickly find options if you have dozens or hundreds already created. You can also drag & drop to change the display order for how options will appear on your product page.

Disabling Specific Option Values by Default

Specific option values can also be disabled by default when creating a set of options, as shown above. A great use case here is t-shirts. Let’s say you create an option called “Color” and you add 100 colors. Now most of your t-shirts might only come in 12 base colors, so you disable the other colors and only enable them once the option set has been applied to a product.

Disabling Specific Option Values by Default

Assigning an option set to products is easy. You can see here that we’ve assigned the “iPod Options” option set to a product. Notice the 3 tabs down the left: Option Set, SKU Builder and Rules. I’ll discuss the latter two below.

Creating SKUs Based on Specific Option Combinations

The SKU builder allows you to create SKUs of different option combinations for a product. You’ll then be able to manage inventory for each SKU. The most powerful decision we made regarding SKUs is that not all options have to affect your SKU, meaning extreme flexibility when managing inventory with options.

For example, let’s say color, size and style affect your t-shirt SKUs, but uploading an optional custom logo which you’ll embroider onto each t-shirt does not.

Creating a Rule to Adjust Price, Weight & Image Based on Options Selected

You can also create rules to adjust product options when a particular option value or combination of values is selected in your store. In this iPod example you can see we’re adding $149 to the price, 1.2 LBS to the weight and showing a different product photo when the “Beats By Dre” headphones are selected in combination with any color.

So there’s a quick peek at what we’re currently working on. I’ll have another update for you early in 2011 when we’ve made more progress. Please keep in mind that this is a huge task and we’re only about 30% done. We’re excited with our progress so far and can’t wait to get things wrapped up so you can get your hands on this release.

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