RALEIGH, N.C., March 30, 2011 /PRNewswire/ — Leading email marketing platform, iContact, today announced an integrated partnership with the fastest growing e-commerce platform in the world, BigCommerce. The partnership will provide integrated e-commerce email marketing opportunities to the company’s combined client base of 80,000 businesses.
As a result of the partnership, BigCommerce merchants now have access to point-and-click integration with iContact’s email marketing platform from their store’s control panel. Customers who order from a BigCommerce merchant or subscribe to their newsletter can be added to one or more email lists setup in iContact automatically, allowing merchants to segment their customers based on purchase history, location, amount spent and more.
“With over 10,000 customers in a little over a year since launching, BigCommerce is the fastest growing SaaS ecommerce platform in the world,” said Michael Tschirret, Manager of Business Development at iContact. “Their expertise and shared commitment to helping customers grow their businesses has made this an ideal partnership that will make it easy for merchants to increase their average order value and provide up sell and cross sell opportunities to their customers.”
The integration between the two leaders provides advanced email marketing functionality that is typically only available to enterprise merchants. “Our integration with iContact really does give our combined 80,000 small and medium business clients the email marketing and segmentation options typically only available through enterprise e-commerce offerings — and it’s available in all of our plans, starting from just $24.95 per month. For e-commerce merchants this is a huge win because email marketing has been proven to provide the best return on investment out of all available marketing channels,” said Mitchell Harper, Co-Founder and Co-CEO of BigCommerce.
The integration was announced on the BigCommerce blog last week and is available immediately as part of BigCommerce 7, the company’s latest update featuring a host of new functionality and improvements.
For more information about iContact, or to try it free visit iContact.com.
For more information about BigCommerce, or to try it free visit BigCommerce.com.
With more than 67,000 customers, iContact provides email marketing and social media tools for small to mid-sized businesses and non-profits. iContact’s award-winning solutions allow for easy creation of email newsletters, surveys and other online marketing programs. iContact founded in 2003, obtained B Corporation status in 2010; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www.iContactPlus.com.
BigCommerce, ranked #633 on the Inc 5,000 list of fastest growing companies for 2010, is the fastest-growing shopping cart software in the world with over 10,000 clients since launching just over a year ago. A unique combination of enterprise-level features (including multi-channel retailing, automated email marketing and inventory control) and unmatched ease-of-use make BigCommerce the preferred shopping cart software for both new and established businesses looking to outsell their competitors, reach their financial goals faster and automate as many business processes as possible. BigCommerce has been featured in Forbes, TechCrunch, Inc Magazine and Internet Retailer. For more information or to try BigCommerce for free, go tohttp://www.bigcommerce.com.
Monica Sims, iContact, firstname.lastname@example.org, 919.957.6125