Lady in Red is an Australia-based online clothing retailer that specializes in selling stylish dresses for a night on the town. They carry a wide range of styles for every occasion, from both well-known and up-and-coming designers.
When Carly Crossley decided to open a new business online, at first she thought she’d need to start with a blank slate, hiring a developer to build a site from the ground up. After discovering Bigcommerce, she realized she could use a rock-solid platform that already had most of the features she wanted right out of the box.
One feature she likes in particular is Bigcommerce’s mobile shopping experience. “Mobile shopping has always been a very high priority for us,” said Crossley. “Bigcommerce’s mobile site design is simple and very user friendly. It seems that a lot of our customers have found a dress they like while shopping in a physical store, but in the wrong size or colour. So they will jump online to find that style, then find Lady in Red! One girl even told us that she bought a dress from our online store while she was at her local shopping centre!”
After only half a year, Lady in Red is off to a great start. The store receives more than 1,000 visitors a week, and even made its first sale before it was officially launched. At the time, Crossley hadn’t even used the SEO features or moved to her permanent URL yet.
As her store continues to flourish, Carly is glad to know she won’t have to pay additional fees. “We were very impressed that Bigcommerce doesn’t charge a fee for each transaction. It means that there’s no penalty for our success.”