Ecommerce Blog

7 Videos That ALL Business Owners Must Watch. RIGHT NOW.

Published on April 2nd, 2010 by Mitchell Harper

Mitchell Harper
About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

There are thousands of excellent videos online that can teach you everything you need to take your business to the next level. But it takes hours of filtering, searching and previewing to find them. Who has the time?

In this post I’ve included 7 videos (our of the 400+ I have bookmarked) that I think really summarize the ideas and strategies you need to build a business online using the tools available today. That means killer customer service. Twitter. Facebook. Google AdWords. Word of mouth marketing. Trust.

Under each video is the speaker’s name along with their Twitter account in brackets so you can follow them if you’d like to. There’s about two and a half hours of video goodness below, so if you can’t watch them all now, make sure you boookmark this page and watch them all when you can. I’d even recommend re-watching most of them so their messages really hit home.

Tony Hsueh (@zappos) – A talk on fostering a culture of extraordinary customer service (part 1)

Tony Hsueh (@zappos) – A talk on fostering a culture of extraordinary customer service (part 2)

Gary Vaynerchuk (@garyvee) – An intimate talk about social media with Yahoo Employees

Gary Vaynerchuk (@garyvee) – A talk about social media at the Affiliate Summit in Vegas

David Heinemeier Hansson (@dhh) – A (hilarious) talk on creating a successful startup

Seth Godin (@thisissethsblog) – A talk on influencing the masses

Jeff Bezos (@jeffbezos) – A talk on innovation

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Comments

  1. 1.

    Catherine Walker (April 10th, 2010, 1:53 pm)

    Very interesting and inspiring videos. Thanks for pointing them out. But know this – the cussing on several of them does not accomplish anything other than showing the immaturity and insensitivity of the speaker as he assaults the viewers with expletives.
    Mitch – don’t succumb to the temptation to get on this band wagon as you grow Big Commerce. Don’t listen to anyone who praises cussing as refreshing. This is your chance to have a greater concern for the sensibilities of your customers. The business ideas can stand on their own without stooping to this cheap technique.
    Thanks
    Catherine Walker

    [Reply]

    Mitchell Harper Reply:

    Hi Catherine. From a psychological point of view they use some expletives to trigger an NLP pattern interrupt. I wont get into too much detail but they do it on purpose. Apologies if the expletives offended you.

    [Reply]

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