The Ecommerce Blog

How to switch your BigCommerce product reviews system to Disqus

Published on March 10th, 2010 by Mitchell Harper

disqus-logo

Update: Wordpress likes to mess up double quotes so when you copy the HTML snippet in this post, make sure you delete the double quotes and re-add them using your keyboard.

What is Disqus?

Disqus is a free commenting platform which can be integrated into BigCommerce to make your product reviews truly social. Unlike a typical commenting or review system, Disqus is smart enough to pick up conversations happening about the products you sell from around the web. It brings them together and displays a threaded commenting platform on product pages in your BigCommerce store.

As well as rounding up comments and reviews on your products from around the web, shoppers can post comments by logging into their Facebook or Twitter accounts, meaning they can also share their comments and reviews with their friends automatically – meaning more people who know about your online store.

People with Disqus accounts can use the same profile to comment across multiple sites and as a Disqus administrator you can get excellent statistics regarding number of comments, frequency and more. You can see the entire feature list on the Disqus website.

If Disqus sounds good then keep reading – it’s very easy to integrate thanks to BigCommerce’s Design Mode feature.

How to integrate Disqus into your product reviews

Follow the simple steps below to switch out BigCommerce’s default product reviews/commenting system to Disqus. We’re going to be using Design Mode to make some small HTML changes but don’t worry, it’s easy to do and BigCommerce’s QuickEdit HTML editor has a built-in revert button if you mess things up.

  1. Login to your store and click the “Store Design” link at the top right of the page
  2. Click the “Design Mode” tab then click the “Open My Store in Design Mode” button
  3. You should now see your store with the Design Mode toolbar at the top. Click on the “Toggle” button on the blue Design Mode bar to disable design mode then click on any product in the “Featured Products” or “Top Sellers” section on your home page
  4. You should now be on one of your product pages – it doesn’t matter which one. Click the “Toggle” button on the blue Design Mode bar to re-enable design mode. The button should change to orange to show it’s enabled
  5. Scroll down the page where you see the “Product Reviews” section where customer reviews would typically appear. Right click over the top of the “Product Reviews” heading and choose the “Edit Panel” option from the popup menu
  6. The QuickEdit HTML editor window will open with the ProductReviews.html panel code loaded in the right pane
  7. Select all of the HTML code in the QuickEdit editor and delete it. Paste the following HTML in its place (but don’t click the “Save” button yet):
    -
    <div id=”ProductReviews”>
    <h3 id=”reviews”>%%LNG_ProductReviews%%</h3>
    </div>
  8. Now it’s time to sign up for Disqus. On the step where you’re asked which options you want to enable, you can just skip that for now – you can go back and enable logins from Twitter and Facebook as well as nifty features like video comments later. On the final step make sure you choose the “Universal Code” option which should show you a page with two lots of JavaScript code, like so:
    -
    disqus-embed-page
  9. Copy the HTML from the top box (the “embed code” box) and go back to your BigCommerce QuickEdit window. Paste the code after the <h3>…</h3> tag, like so:
    -
    <div id=”ProductReviews”>
    <h3 id=”reviews”>%%LNG_ProductReviews%%</h3>
    — Paste the code here —

    </div>
  10. We’re now done editing the ProductReviews.html panel so click the “Save” button in the blue toolbar at the top of the QuickEdit window but don’t close the window – we’re now going to edit another file
  11. On the left side of the QuickEdit window you’ll see a list of files. Scroll down until you find the “product.html” file and click on it to load its contents into the editor
  12. Just above the </body> tag near the very end of the product.html file, add the JavaScript from the second Disqus text box (the “comment count code” box in the screenshot above) like so:
    -

    — Paste the code here —
    </body>

  13. Click the “Save” button in the blue toolbar at the top of the QuickEdit window and close the window – we’re finished editing our HTML (I told you it would be easy!)

So just to recap, we’ve pasted the JavaScript from the first textbox on Disqus into our ProductReviews.html panel after the <h3> tag and we’ve pasted the JavaScript from the second textbox on Disqus into our product.html layout file, just before the </body> tag.

To see the Disqus comments in action, just click the “View Store” link in your control panel and go to a product page. Here’s a screenshot of my integration which you can see in my test store here (feel free to leave a comment too!):

disqus-comments-integrated

If you integrate Disqus then instead of moderating comments through your BigCommerce control panel, you’d instead login to Disqus.com and moderate them there. Don’t forget to log back into Disqus so you can enable all of the extra features you saw in step two when signing up.

Well, that’s all there is to it! Disqus is a fantastic commenting system and if you do integrate it with your store feel free to leave a comment below with a link so other BigCommerce merchants can take a look!

Winner of the Apple iPad from our recent switch campaign announced!

Published on March 8th, 2010 by Mitchell Harper

Winner: Carrie Michael
Website: www.shopseventhdoor.com
Switched From: PayPal Shopping Cart
Loves BigCommerce’s: All-in-one offering

“BigCommerce offered EVERYTHING that I wanted for my online store. It’s so easy to track purchases, offer coupon codes and create sales. And there’s even a rating system for products!”

Introduction

A few weeks back we sent an email to existing BigCommerce merchants asking why they decided to switched to BigCommerce (if they weren’t launching a new store). The email campaign generated close to 500 testimonials and was a HUGE success. We’ve posted a lot of the testimonials on our switch buzz page and so many came in that we couldn’t keep up, so a big thanks to everyone who took the time to complete our survey!

As part of the survey we announced we would be selecting one random participant to win an Apple iPad when they’re available for sale in April. Well, we’ve randomly selected a winner – Carrie Michael from Seventh Door which is a beautiful BigCommerce store where Carrie sells female apparel including tops, shoes, handbags and more.

Carrie switched to BigCommerce from a custom PayPal shopping cart and noted she’s had a significant improvement in customer satisfaction, day-to-day stress levels and store design/functionality since she made the switch. Her previous solution lacked features and was hard to customize. You can see below that Carrie obviously hasn’t had a problem customizing BigCommerce to meet her needs.

Carrie has customized one of BigCommerce’s built in ecommerce templates and her store looks fantastic:

seventhdoor1

seventhdoor2

seventhdoor3

Carrie, congratulations and if you’re reading please check your email for details on how to claim your Apple iPad!

[Video] Here’s what’s coming next week in BigCommerce 5.6!

Published on March 5th, 2010 by Mitchell Harper

Click the image above to watch the BigCommerce 5.6 sneak peek video

Click the image above to watch the BigCommerce 5.6 sneak peek video

Hi everyone. As we wrap up our testing for BigCommerce 5.6 I wanted to share a video with you in which I demonstrate the new features. You will have the option to upgrade to BigCommerce 5.6 some time next week, depending on how long our final stage of testing takes.

While this is technically a minor update, there are still some big features which were all, of course, requested by you. Ever since we started we’ve always asked for what you want us to build in our software and we’ll continue to do so. We know you can choose from a myriad of ecommerce offerings and we appreciate the opportunity to incorporate your feedback into our software.

In parallel to working on version 5.6 we’ve also made excellent progress on BigCommerce 6 which doesn’t have a release date yet but is looking great so far.

New features:

  • Take your store down for maintenance – You as an admin still have full access to your store so you can make and preview design changes, add/remove products, etc all without your customers seeing. You can specify your own custom message which will be shown to store visitors.
    .
  • Set the starting order number – Let’s face it, no one wants to receive an email saying “Your order ID is 1″. In BigCommerce 5.6 the default starting order number is 100 but you can change it to whatever you like from Settings -> Miscellaneous.
    .
  • Block the shipping dimensions message – When you add/edit a product with no shipping dimensons you see an alert message telling you that you didn’t enter them. You can now tick “Don’t show this message again” and it will be gone forever. This is a per-user setting.
    .
  • Tracking numbers and links in emails – This is the most popular feature request on our community page and it’s coming next week in 5.6! If an order has a tracking number and you change its status to shipped or completed, your customer will get an email automatically with their tracking number and a link to track their order on the shipping provider’s website.
    .
  • Import and export formats are now synched – We’ve created a new “Bulk Edit” template which you can use to export and then re-import products. No more missing out on editing certain fields or mapping fields manually – everything is included and automatic.
    .
  • 301 redirects – If you’ve switched to BigCommerce (which over 25% of you have) and want to maintain your search engine rankings then you can easily create your own 301 redirects from your store’s control panel – no more emailing us a spreadsheet manually. You can also bulk import in a variety of formats too, including CSV and Google sitemap.
    .
  • Update your own DNS settings – Right from the Tools menu you can add, edit and delete your own DNS records.
    .
  • Surprise feature – I wont tell you what it is, but it’s related to marketing and will drive a boat load of new traffic to your store for free.

A big “well done” to our engineering team for getting this release completed in record time. We’re just finishing up our testing and are hoping to give you the option to upgrade some time next week. If you have any questions please feel free to leave them below!

P.S. We regularly post design wireframes and screenshots from features we’re working on for BigCommerce 6 on our Facebook fan page so feel free to become a fan and share your feedback with us!

BigCommerce announced as a finalist in the 2010 Codie awards for best software as a service

Published on March 2nd, 2010 by Mitchell Harper

BigCommerce nominated as finalist for 2010 Codies in best software as a service categoryIt’s another great day for everyone on the BigCommerce team – we’ve just gotten word that BigCommerce has been nominated as a finalist in the 2010 Codie awards for best software as a service offering! You can see our nomination details on the Codies website here.

If you’ve never heard of the Codie awards before, here’s a little blurb about them:

The CODiE awards is a yearly award issued by the Software and Information Industry Association for excellence in software development the software industry. Since its inauguration, the CODiE Awards program has attempted to showcase the software and information industry’s products and services and to honor excellence for corporate achievement and philanthropic efforts. It is the only peer-recognition awards program of the software industry, providing the opportunity for companies to earn the praise of their competitors.

Being nominated as one of five finalists in the software as a service category alongside companies like Eloqua and YouSendIt really shows not only how well BigCommerce is doing in the market but also how software has evolved over the last 10 or so years. Previous winners in this category include SalesForce.com and Google, so we’re in good company.

The nomination process is quite lengthy and involves multiple rounds of judging and product demonstrations over a period of 6 or so months, so we’re glad the judges were able to see what an important contribution BigCommerce has made to SaaS as a product category.

The winner will be announced shortly, so stay tuned – we’ve got our fingers crossed!

You can read the press release here.

Get up to $100 in Google AdWords credit when you sign up for BigCommerce

Published on March 1st, 2010 by Mitchell Harper

bc-adwords-plans

Hi everyone. Over the last few weeks we’ve been working closely with Google to put together a special offer for all new and existing BigCommerce merchants. Starting today, anyone who signs up for a BigCommerce paid plan will receive up to $100 in Google AdWords credit.

Google AdWords ads promote your business alongside relevant search results on Google, right where potential customers are searching for the products you sell. There are literally millions of ecommerce stores which use Google AdWords as their online form of marketing with great success.

All existing customers will also receive an email later today containing instructions on how to redeem their Google AdWords credit as well.

So, how much Google AdWords credit will you receive?

  • Bronze merchants receive $50 Google AdWords credit
  • Silver merchants receive $50 Google AdWords credit
  • Gold merchants receive $75 Google AdWords credit
  • Platinum merchants receive $100 Google AdWords credit
  • Diamond merchants receive $100 Google AdWords credit

To learn more about Google AdWords please see this page on our web site. We’ve also updated our pricing and plans page to include details on the Google AdWords credit as well.

This is just one of the many partnerships we’ve got lined up over the coming months to help you get the most out of BigCommerce. We’ll be making some further announcement in the coming weeks. If you have any questions feel free to leave them below and I’ll be happy to help.

Your feedback needed: reworking tax zones for BigCommerce 6

Published on February 28th, 2010 by Mitchell Harper

Introduction

As we continue to add features in version 6 of our ecommerce software BigCommerce, we’re also reworking our tax system from the ground up to deal with more complex tax issues such as international, stacking, etc.

In this post I’d like to share our design mockups and ask for your feedback. We’ve decided to redesign tax settings in an almost identical way to shipping – in that there are now tax zones. Each zone has multiple tax rates and each product has a tax category which has tax rates applied to it.

We’ve played with various use cases for everything from simple local tax settings to complex international settings and each scenario was able to be implemented using our new tax zones system.

Please take a careful look at the mockups and if you see something we’ve missed please reply to this thread. Also if you have general suggestions or feedback we’d love to hear that too. Again, please reply to this thread.

Our Tax Zone Wireframes

Configuring general tax settings

Configuring general tax settings

Creating tax product classes

Creating tax product classes

Creating a tax zone (step 1 of 2)

Creating a tax zone (step 1 of 2)

Creating a tax zone (step 2 of 2)

Creating a tax zone (step 2 of 2)

Creating a rate for a tax zone

Creating a rate for a tax zone

Editing a tax zone

Editing a tax zone

Listing all tax zones

Listing all tax zones

Feedback? Suggestions? Please reply to this thread.

Considering a Switch to BigCommerce? If So, Read This…

Published on February 17th, 2010 by Mitchell Harper

switch-pageIf you’re a savvy business owner looking to switch to a new e-commerce platform then no doubt you’ve spent a considerable amount of time researching your different options. You’ve probably compared features, price, ease of use – maybe you’ve even tried a few demos, but how can you be sure the e-commerce software you choose will be the best fit for your business?

Well one of the best ways is to hear from existing business owners who are already doing what you want to do. They’ve researched the market, have made the switch from one e-commerce vendor to another  and if everything went well, they’re enjoying the success of their revamped online store.

To help decide if BigCommerce is right for you, we asked some of our existing customers who switched to BigCommerce about their experience. We asked what they were using before BigCommerce, what they like about BigCommerce, why they’re calling it the best ecommerce software and why they switched. We then asked for their photos and links to their BigCommerce stores and put them on our new The Switch Is On page for everyone to see.

Our customers have switched to BigCommerce from a variety of offerings including hosted shopping carts, open source offerings and even messy websites built in Microsoft Frontpage! What matters though is that BigCommerce has made the process of selling their products online and attracting new customers easier and more affordable.

You can read their stories yourself, but here are a few of our favorite extracts from their quotes:

  • “I am now a proud BigCommerce customer. Once I made the switch sales increased remarkably.”
  • “Along with ease of use, I am also seeing more sales!!”
  • “My sales increased 50% in the first 15 days”
  • “… [my] site has generated more money in 2 months that I did in 8 months using my old software.”

The one thing these business owners have in common? BigCommerce has significantly increased their sales. Now I’m not saying you’ll have an increase in sales if you switch to BigCommerce, but it’s happening time and time again for our customers so it’s definitely something to consider during your research…

Selling in Style: 5 BigCommerce Stores Strut Their Stuff

Published on February 9th, 2010 by Mitchell Harper

strut-store-5
Petrol – Fuel for Dogs

strut-store-4
Roy Oswalt 44

strut-store-3
Kiri Kids

strut-store-2
Yubo – Play With Your Food!

strut-store-1
Jodi Arnold

Interspire Podcast #2: How to hire super stars and how to formulate your market

Published on February 7th, 2010 by Mitchell Harper

Length: 26:56
Overview: A look into the strategies we use for recruiting the best people and tips to formulate your market when selling any sort of product.

Description:
In this, episode 2 of the Interspire podcast, I take a look at some of the strategies we’ve developed over the last 6 years to identify the best candidates during the interview process. At the surface level you might think it’s easy to recruit based on a candidates past experience, but that couldn’t be further from the truth. I’ll also touch on identifying your market and formulating a business plan that focuses specifically on one geographic region only and I’ll discuss my reasoning for that approach in the context of how we launched BigCommerce.

Like this podcast? Share it on FaceBook or Twitter.

Hold onto your hats! Here’s what’s coming in BigCommerce version 6…

Published on February 2nd, 2010 by Mitchell Harper

bigcommerce-6-logosIntroduction

After releasing version 5.5 of BigCommerce in November last year (which did even better than we expected), we’re well under way developing the next major release: version 6. After talking with dozens of customers and partners via our GetSatisfaction page, in person and on the phones, I’ve locked in what I think is a release full of killer features which will help make you more money as a BigCommerce merchant.

More Innovation, Frequent Releases

Some say the e-commerce space is boring or stagnant. We laugh at that and don’t believe it for a second.

Our goal with BigCommerce is to out-innovate all e-commerce platforms on the market so you have not only the best e-commerce platform in the world but also all of the tools you need to successfully (and affordably – that’s a big one) drive thousands of targeted shoppers to your site so they buy from you. After all, what good is having a great online store if no one sees it?

We know the pro’s and con’s of every competitor in the space and our only mission as a company is to build BigCommerce into the most innovative, industry-leading e-commerce platform available so you can get the most out of your online store with the least amount of effort.

We eat, sleep, breathe, dream and think about our goal every minute of the day, and consistent, high impact releases are designed to do just that.

Anyway, I digress, although I do think it’s important you know where we plan to take the company (to the top).

The BigCommerce Version 6 Feature List

Here’s the list of features you can expect as part of BigCommerce version 6 around the middle of the year:

Disclaimer: The features listed below may be changed at any time so please don’t plan or build your business around them. While we will do our best to include every feature, one or more may not make it into the final release. The middle of the year is also an extremely rough release date estimate and can (and probably will) change.

  • eBay selling integration – As identified in a survey we sent out in late 2009, the biggest problem for BigCommerce merchants is attracting new customers to their online store affordably. eBay selling integration will allow BigCommerce merchants to “push” some or all of their products to eBay, which would then appear in eBay search results and listings. You will then be able to process orders received via eBay just as you would those through your BigCommerce store. This will give you access to the tens of millions of people who shop on eBay every month at little to no cost.

    {NEWLINE}
  • Dropshipping and multiple warehouse support – Dropshipping will allow you to sell online without having to stock inventory or ship orders. When dropshipping is enabled, each product is assigned to a particular supplier whose details (including email address) are stored. When an order is placed, an email is sent to the supplier of each product in the order. The email includes the customer’s address, product, quantity, etc. The supplier then ships the item to the customer on behalf of the BigCommerce merchant, who typically pays each of their suppliers at the end of the month.In addition to dropshipping support, multiple warehouse support will allow larger e-commerce vendors to use BigCommerce. If you imagine an online retailer like Amazon who has at least 6 warehouses across North America, their apparel might be inventoried in one warehouse while their books in another, their appliances in another, etc. With multiple warehouse support, each product is assigned to a particular warehouse (and shelf location) so when a picking slip is printed for an order, it will include warehouse and shelf location details for each item in the order, making it easier and faster for the warehouse clerks to get an order into “ready to ship” stage or to split the order over multiple shipments if need be (which BigCommerce already supports).

    {NEWLINE}
  • Importer from Yahoo Stores – A Yahoo Stores importer will make it easier for current merchants using Yahoo Stores to switch to BigCommerce. They simply setup their BigCommerce trial store, start the Yahoo Stores importer, choose what they’d like to import and they’re ready to start selling online with BigCommerce.

    {NEWLINE}
  • Shopping comparison export – Sites like Nextag, Yahoo Shopping, PriceWatch, PriceScan, Shopzilla, Pricegrabber, Shopping.com, MySimon and Bizrate allow people to compare prices amongst different online retailers – and these sites are used by tens of millions of people every week prior to buying online. They are, of course, an excellent source of traffic for online retailers, who can list their products on these comparison shopping sites for free. They only pay when someone clicks a link for one of their products, similar to Google AdWords.These comparison shopping sites typically require the store owner to import (or auto-sync) a simple XML file containing the details of the products they want to list. Along with eBay selling integration this is a fantastic way to drive hundreds or even thousands of new shoppers to a BigCommerce merchant’s online store for around 50 cents per click.

    {NEWLINE}
  • Pre-order/Back order support – Imagine for a minute that you sell books online. Your customers are waiting for the latest Twilight book and because you know stocks from suppliers will be limited upon release, you setup the ability to pre-order the book on your website before it comes out. You accept 1,000 pre-orders for the book (which might be all your supplier will send when it’s released) and when it’s released, you simply look up these orders and ship the books.Back order support allows you to continue selling a particular product even when its inventory dips below zero. You’ll be able to display a message to shoppers showing an estimated date when they will receive new stock and/or when their order will ship. When the new stock arrives, you can look up all back orders and ship them as usual, reducing your inventory count in the process. This is incredibly useful for merchants who experience seasonal variations in purchases or for those who under estimate demand.

    {NEWLINE}
  • Integration with Mailchimp – As we know from experience, email marketing is an affordable way to generate repeat business and build trust with customers. Mailchimp has a simple but powerful API which allows us to integrate newsletter subscribers, customers and even filtered lists of customers right back into the software, which BigCommerce merchants can then use to create, send and track their email marketing campaigns.

    {NEWLINE}
  • Printable shipping labels – FedEx, UPS and USPS all have their own branded, specifically designed shipping labels which make it easy for the shipping carrier to route the package to its destination electronically, simply by scanning a barcode on the shipping label. These labels are easy for us to design using the publicly available API’s through UPS Online Tools, Endicia (USPS), etc. You will be able to easily print a shipping label for an order through your label printer, place it on the box and have the shipping company do the rest. This can save 2-3 hours a day if you’re shipping a sufficient quantity of orders.

    {NEWLINE}
  • Integration with Outright.com – Small business accounting sucks. It’s complicated and the software is a nightmare to use. Outright.com is a SaaS approach to small business accounting and it makes it easy for BigCommerce merchants to track their spending and income. Integration with Outright.com will feed BigCommerce order details directly into the software and will help BigCommerce merchants prepare for tax time when the need arises.

    {NEWLINE}
  • iPad/iPhone template – As we all know, mobile is hot. People love to browse prices and products on their phones but why not let them buy right from their phones as well? The iPad/iPhone template will make it easy for BigCommerce merchants to sell to customers when they’re on the go, and if they enable one or more API-based payment gateways then the customer wont ever have to leave their BigCommerce store.

    {NEWLINE}
  • Picnik.com image editing – Think of picnik.com as an online version of Photoshop but with fewer bells and whistles. It’s free and is an excellent tool for making quick and simple image edits such as resizing, red eye removal, etc. From the control panel you will be able to edit any image simply by clicking on it. The image will be loaded into Picnik.com and changes will be pushed back to their BigCommerce store in real time.

    {NEWLINE}
  • 301 redirect support * - When switching to BigCommerce, the last thing a merchant wants to see is his hard-fought search engine rankings go down the drain. 301 redirect support will allow you to “tell” Google aboutyour new BigCommerce store and will preserve their search engine rankings as they switch platforms (currently supported, but requires our engineers to update the 301 records manually – this will allow you to do it automatically).

    {NEWLINE}
  • Ability to update DNS records * – This will allow you to manage your own DNS records.

    {NEWLINE}
  • “Down for maintenance” page * – Self explanatory. You can take their store down for maintenance and show a customized message during the process.

    {NEWLINE}
  • Improvements to the tax calculations and settings – Includes support for per-product tax rates, multiple tax rates per product, etc.

    {NEWLINE}
  • Being able to set the starting order number * – No one wants to see “Your order number is 1″. This will allow you to set the starting order number when you open their “virtual doors” for business.

    {NEWLINE}
  • “Customers who viewed this product also viewed” panel - A great online merchandising feature which will drive more page views in your store, which will result in more sales.

    {NEWLINE}
  • Match up the import/export data formats – Right now they’re not the same which is time consuming for bulk editing.

* These features will be included in a minor 5.6 release in or around April 2010 because they’ve been asked for the most and are easier to build :)

Conclusion

So there you have it – that’s the entire list of features we’re diligently working on for the next major release of BigCommerce.

As anyone who follows us knows, we’re all about transparency – both in showing you how we build the product (this blog post and various updates on Twitter) and also in our support efforts (via phone, email, our knowledge base, FaceBook page, Twitter account and GetSatisfaction page) – we don’t hide behind locked forums and we’ll even tell you when things go wrong (while we try to be perfect, it isn’t always possible).

Remember, we’re in this together for the long haul. We hope you’re as excited about the upcoming version 6 release as we are and we can’t wait to get it to you!

Over and out.