A growing number of workers are creating a second source of income by starting their own businesses while also working a full or part-time job, a trend known as “moonlighting.”
We sampled nearly 20,000 of our U.S. stores and found that roughly 30-35 percent of all activity took place between 6pm and 8am CT, with a surprisingly large amount occurring after midnight.
Looking at various segments of time throughout a given workday, our data shows that at noon — the peak time for activity on Bigcommerce stores — nearly 80% of online retailers were found to be working on their stores. At midnight, there were still more than 49 percent actively working. At 3pm, nearly half of online retailers were working, with 25 percent still burning the midnight oil at 3am.
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For our shiny new infographic, we looked at a range of e-commerce studies to pinpoint exactly what consumers value when shopping online.
We cover the top 10 factors influencing a purchasing decision, the most important store features, the impact of social media on shopping and more. By focusing on the right areas of your business and your store, you can make it more consumer-friendly, meaning you’ll sell more. Which is what Bigcommerce is all about. Read the rest of this entry »
In an effort to understand the changing landscape of e-commerce, we examined analyst and trend-watching data from several sources to build some context around the emergence of m-commerce (mobile commerce). Retail as an industry is experiencing tectonic shifts in consumer behavior and the popularity of devices like smartphones and tablets is having a significant impact on both online and in-store shopping. Remarkably, these relatively new trends are creating their own, newer trends. Showrooming is becoming a common activity in brick-and-mortar stores and gives consumers an opportunity to see and experience products that they then purchase online of via mobile devices.
Price competition has been a driving force in e-commerce trends and m-commerce is giving shoppers exponentially more control over their shopping experience. In the United States alone, m-commerce is expected to hit $18 billion by 2014 with e-commerce making up more than half of all retail purchases worldwide. Ensure your business is prepared for the shifting environment and don’t get left behind.
A few significant data points from the research:
- Smartphone users spend more time on mobile apps than on mobile sites
- 1 out of every 5 people research products on mobile devices while watching TV
- Men are set to outspend women on mobile devices
- Digital content is still the leading product purchased via mobile device
- Mobile shoppers make the majority of their purchases on the weekends
- 53% of mobile consumers use their device to “showroom” products
Check out the whole story in the infographic below (click on the image to view larger.)