For our shiny new infographic, we looked at a range of e-commerce studies to pinpoint exactly what consumers value when shopping online.
We cover the top 10 factors influencing a purchasing decision, the most important store features, the impact of social media on shopping and more. By focusing on the right areas of your business and your store, you can make it more consumer-friendly, meaning you’ll sell more. Which is what Bigcommerce is all about. Read the rest of this entry »
In an effort to understand the changing landscape of e-commerce, we examined analyst and trend-watching data from several sources to build some context around the emergence of m-commerce (mobile commerce). Retail as an industry is experiencing tectonic shifts in consumer behavior and the popularity of devices like smartphones and tablets is having a significant impact on both online and in-store shopping. Remarkably, these relatively new trends are creating their own, newer trends. Showrooming is becoming a common activity in brick-and-mortar stores and gives consumers an opportunity to see and experience products that they then purchase online of via mobile devices.
Price competition has been a driving force in e-commerce trends and m-commerce is giving shoppers exponentially more control over their shopping experience. In the United States alone, m-commerce is expected to hit $18 billion by 2014 with e-commerce making up more than half of all retail purchases worldwide. Ensure your business is prepared for the shifting environment and don’t get left behind.
A few significant data points from the research:
Check out the whole story in the infographic below (click on the image to view larger.)
