E-commerce Blog

App Store Update: Live chat, mobile storefronts and lead scoring for your online store

Published on June 4th, 2013 by Stephen

Our App Store is full of so many great new apps right now that I’m already back with more to share.

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App Store Update: Facebook retargeting, text marketing, fulfillment services and social incentives for your online store

Published on May 23rd, 2013 by Stephen

Our App Store has hundreds of industry-leading business integrations, and we’re adding new apps each week to help you sell more. Here are a few of our newest and most popular.

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App Store Update: On-site promotions, social reviews, winback emails, and more for your online store

Published on April 8th, 2013 by Stephen

Our App Store has hundreds of industry-leading business integrations, and we’re adding new apps each week to help you sell more. Here are a few of our newest and most popular. Read the rest of this entry »

We helped fund some fantastic new apps through our $2 Million Integration Fund

Published on March 25th, 2013 by Stephen

You may remember that last year we started a $2 Million Integration Fund to help finance developers who wanted to build apps on the Bigcommerce platform. The fund is closed now, and after hundreds of submissions, we funded a number of apps that will help you sell more. Check out our press release for more information on the process and how it turned out, plus quotes from some of our integrators.

Here are a few key numbers from the fund:

  • Apps submitted: 577
  • Apps funded: 31
  • Funding for individual apps: $1,250 – $20,000
  • Total apps now in our App Store: 105

So what apps did we fund? Here are some of the most popular:

 

StitchLabs

Seamlessly pulls together all the ways you sell into one order management tool. Whether orders are taken online, via phone or fax, or at events and trade shows, your inventory is automatically synced across channels. Plus all your discrete customer data is now in one place, making for easy marketing campaigns.

MentAd

Increases sales and helps you reach new customers through Facebook advertising. It analyzes both your historic and real-time sales along with customer data from social networks to learn the makeup of your existing customers, then drives similar customers from Facebook to your store.

RetailTower

Makes it simple to integrate your store with more than 15 popular shopping comparison engines, including Google, Amazon and Bing. You can quickly import inventory from your store to RetailTower, then they create custom feeds for each engine, scheduling and automating listings.

SimpleRelevance

Sends personalized emails to your customers based on their geographic, social, demographic and past purchase data. Just spend 10 minutes setting up the application, and the SimpleRelevance team will design a template that uses your logo, creative and products. You can automatically send a weekly product recommendation email to your customer base.

Whiplash Fulfillment

A remote inventory storage and fulfillment solution that lets you delegate warehousing and shipping duties. You send your products to Whiplash, then they ship them to customers on demand. Your inventory is automatically synced between your Bigcommerce store and Whiplash so your stock levels are always up to date.

You can find a full list of powerful e-commerce apps in our App Store. And if you’re a developer who wants to create apps for Bigcommerce, our Developer Portal is a great place to start.

App Store Update: POS syncing, fulfillment, Facebook sharing and advanced search for your online store

Published on January 30th, 2013 by Stephen

Our App Store has hundreds of industry-leading business apps, with more coming in every day. Below are a few of our newest additions that can help you sell more. And speaking of industry-leading apps, have you tried Lexity Quick Chat yet? It lets you chat with visitors on your site and see what they are seeing in real time. And now they’re offering 5 free chats per day! Check it out and see how it can help increase your conversions and customer satisfaction.

New Apps

 

POSSync (Order Management)POSSync automatically synchronizes your store’s inventory levels with the VendHQ, Imonggo, or MerchantOS point of sale (POS) systems. You manage products just like you do in your current system, so there’s nothing new to learn. POSSync makes it easy to sync your product inventory, reducing over-sells and maximizing availability.
Whiplash Fulfillment (Shipping)Whiplash is a remote inventory storage and fulfillment solution that lets you delegate warehousing and shipping duties so you can focus on your business. You just send your products to Whiplash, then they ship them to customers on demand — quickly, reliably and accurately. It’s easy to set up and use, even for international shipping, plus you’ll get discounted shipping rates from UPS and USPS. And of course your product inventory will be automatically synced between your Bigcommerce store and Whiplash so your stock levels are always up to date.
Vibetrace Product Sharing (Social Media)Vibetrace enlists your shoppers to spread the word about your products. As they browse your site, they can mark products they want or have with a simple click, then those actions are seamlessly shared in their Facebook Timeline. It helps you increase awareness and sales, plus lets you see what products from your store are trending on social media.
SearchSpring (Marketing)This powerful advanced search feature not only helps your shoppers find what they’re looking for, but it learns how they search and offers more relevant results by measuring key purchasing behavior data points. SearchSpring also provides advanced customizable filters, rich autocomplete with search and product suggestions, and automated SEO through dynamically created landing pages. Their advanced reporting then lets you optimize your inventory, improve search synonyms, and shape paid search campaigns.
71lbs Shipping Audits (Shipping)This shipping auditing service helps you recover money from late UPS and FedEx shipments, which on average account for 6% of all shipments. Many online retailers don’t know that they are owed a 100% refund of shipping charges on any orders that arrive late. By monitoring all your shipments, 71lbs claims your refunds for you, notifying you when they’re credited back to your shipping carrier accounts. They take a 40% fee, so they only make money when charges are refunded to you. They help save customers 4-6% in shipping costs on average.

App Store Update: Incentives, email marketing, inventory management and shopping comparison listing for your online store

Published on December 21st, 2012 by Stephen

We have a ton of excellent apps coming into our App Store right now in addition to the hundreds we already have. Here are just a few that we think you’ll find helpful for your business.

New/Popular Apps

 

Incentivibe (Marketing)Giving away big prizes via online contests is a great way to incentivize your visitors to subscribe to your email list, like your page on Facebook, follow you on Twitter, or share your business with their social networks. Incentivibe helps small businesses get in on the action, allowing them to co-sponsor $500 monthly prizes with other businesses while sharing only a fraction of the prize cost ($19.99). And live data on your leads, fans, followers, shares and tweets let you track the results.
SimpleRelevance (Email Marketing)Just as the name implies, SimpleRelevance helps you send relevant, personalized emails to your customers based on their geographic, social, demographic and past purchase data. All you have to do is spend 10 minutes setting up the application, and the SimpleRelevance team will design a template that uses your logo, creative and products. Then you can automatically send a weekly product recommendation email to your customer base that ties in with your MailChimp, ConstantContact, iContact, ExactTarget or EmailDirect account. The best part — you only pay if you generate weekly incremental revenue. Otherwise, it’s free!
Boxora Inventory Management (Order Management)Boxora is a web-based inventory management system for Bigcommerce that helps keep your inventory in sync with every other part of your business. Both simple and SKU-based products are supported for inventory updates and reporting, label printing, shipment scanning and more. The simple screens and barcode input make receiving inventory and updating stock levels quick and easy. And the free plan includes up to 1,000 product SKUs.
RetailTower (Shopping Comparison)RetailTower makes it simple to integrate your store with more than 15 popular shopping comparison engines, including Google, Amazon, Bing, TheFind, GoShopping, and SortPrice. The free app lets you seamlessly import inventory from your store to RetailTower. They then create data feeds based on the specifications of each comparison engine, scheduling and automating listings. Their built-in analytics platform allows you to track referral traffic to measure your success.

Don’t miss out on a major growth opportunity this holiday season (hint: it’s not sales)

Published on December 14th, 2012 by David Callaway

This guest post is written by Adeel Vanthaliwala, CEO of Incentivibe.com, a shared-giveaways site that pools businesses together so they can offer big contest prizes (e.g., a $500 gift card) by sharing a fraction of the prize cost (e.g., $19.99) with other businesses. You can integrate Incentivibe with your Bigcommerce store through our App Store.

The Golden Opportunity

The holiday season is heating up. And it’s about to get sizzling hot. Businesses are now pouring huge amounts of money into advertising and chalking up huge discounts, all in an effort to drive more sales. But in this crazy hustle and bustle, business owners are missing out on a golden opportunity to increase sales and marketing throughout the year.
 The opportunity lies in converting more of your online visitors into leads (email subscribers, fans and/or followers) who you can market to for free throughout the year. Since 95% of your online visitors won’t be ready to buy on their first visit, turning even a small percentage of visitors into leads can really move the dial on your sales in the long run. Numerous studies have shown that people are more likely to buy from companies who they subscribe to via email, like on Facebook or follow on Twitter.

The Solution

Giveaway contests with big prizes are a great way of converting visitors into subscribers, fans and followers. Marketing experts such as Marketing Sherpa, HubSpot, Chief Marketer and others have detailed the awesome results of running giveaway contests to increase your leads so you can drive more sales throughout the year.
I’ve outlined four ways that giveaways help you get more leads, along with specific case studies that help you understand the power of giveaway contests with big prizes. And if you are on a tight budget, then you can use Incentivibe’s service to hold giveaway contests with big prizes at a fraction of the cost.

The Benefits

1. Increase email subscribers
a. The Sugar Trade Association ran a $200 Visa Card giveaway promotion along with grand prizes of a laptop and tablet computer. This added 3, 000 more email addresses to their database, an increase of 368%!
b. Expedia CruiseShipCenters added more than 100,000 email subscribers to its database by holding a month-long contest for a pair of cruise ship tickets.

2. Increase fans
a. Digitech doubled its fans from 4,000 to 8,000 during its two-week contest.
b. ProClip USA held an iPhone accessory giveaway that increased its Facebook fans by 30%.

3. Increase followers
a. Moosejaw increased its Twitter followers by 45% during its contest where they gave away their own products to the winner.
b. Kobo increased its Twitter followers by 43.5% during its 10-day contest for 3 Kobo e-readers.

4. Increase referral traffic to get more leads
a. Grove held a month-long giveaway contest with various Apple accessories serving as the prizes. It increased its Facebook referral traffic by 114%.
b. The Martha Stewart Show held a giveaway promotion where contestants were encouraged to share the giveaway to get additional entries into the contest. This brought in an additional 1,626 contestants and an increase in Facebook fans by 20%.

The Tips

Everyone gets different results from their giveaway campaign. The most important thing to do is have a single goal that you would like to accomplish by the end of a contest. I’ve listed some tips and valuable resources below to help you get the most out of your giveaway contest this holiday season. If you have any questions you can reach out to me via Twitter (@adeelv) and I’d be happy to help you.

  • Align your prize to the needs of your target audience to increase the chances of getting more visitors to participate in the contest and become leads.
  • Make sure you follow the rules and regulations of your country, as well as the social media platforms upon which you are running your giveaway. Some giveaway tools provide you with this information as part of their pricing bundles, while other do not. Incentivibe provides you with all the legal and administrative work required to run a contest within its pricing bundles.
  • There are plenty of good tips that you can find online. Some of the best ones that I have come across are from HubSpot and Unbounce.

Zendesk helps Bigcommerce clients give world-class customer support

Published on December 12th, 2012 by David Callaway

Many of our clients do all their customer support themselves via email, which is usually the easiest way to help customers when you’re just starting out. But as your business grows, it gets harder and harder to provide great support this way. Even before you have dedicated support reps, using email can lead to miscommunication and a whole range of support problems you can’t afford.

That’s why we’re happy to announce our new partnership and integration with Zendesk, the leading cloud-based customer service software. Their intuitive, super-fast interface allows you to efficiently help your customers with whatever they need, from resetting passwords to tracking orders.

Now that Zendesk is integrated with Bigcommerce, your support reps can easily pull up order details and history to better help your customers. Just by entering the order number, your team will have all the details they need to quickly address any issues.

They’ll also have better insight into who they’re communicating with so they can provide the appropriate level of service. That gives them the ability to recognize regular customers and make a great first impression on new ones.

When you integrate Zendesk with your Bigcommerce store, you’ll get:

  • Customer data like billing, shipping and order information on Zendesk ticket pages to help solve tickets faster
  • The ability to easily navigate to additional data in Bigcommerce by clicking on customer or order numbers in Zendesk
  • Improved customer satisfaction thanks to better conversations

Why did we choose Zendesk? Their service helps provide support to more than 65 million people around the globe, and their clients have positive ratings for over 86% of their support interactions. That’s a very impressive number in the customer service industry.

It’s also a really flexible platform, works in every support channel you could want (email, phone, chat, web portal, Twitter, Facebook), and is easily scalable as your business grows. In fact, they’ve worked with Groupon from the start, growing with them from a small support team to one of the largest in the world. And their robust reporting and analytics let you see where your support process needs work so you can make improvements.

So if you’re looking for a help desk solution to integrate with your Bigcommerce store, try Zendesk for free. It’s simple to set up, and will enable you to provide world-class customer support in no time.

Effortlessly sync your Bigcommerce store data with QuickBooks using Webgility

Published on November 16th, 2012 by Mitchell Harper

Today I want to share some great news about a partnership that makes it even easier to connect your Bigcommerce store to QuickBooks. We’re happy to announce that Webgility’s eCC is now our preferred way to integrate your Bigcommerce store with QuickBooks.

So what is Webgility, anyway? Good question. It basically makes it easy to connect your Bigcommerce store with any edition of Intuit’s QuickBooks software so you can sync your orders, products, inventory and more between your store and your accounting software.

We’ve worked with the good folks at Webgility to put together discounted packages for both new and existing clients. If you’re just starting out and want to tie your Bigcommerce store to QuickBooks using Webgility, it’s just $6.95 per month for up to 50 transactions. Learn more here.

If you’ve been using QuickBooks for a while and get hundreds of orders a month, Webgility also offers packages that support unlimited transactions, multiple users, shipping automation and more. You can see their plans here.

All Webgility plans include a 15-day trial, and the special pricing shown on their website is exclusive to Bigcommerce clients through December 31, 2012.

We’ve also published a step-by-step guide on how to set up Webgility, as well as some FAQs and other useful information. And, as always, our customer support team is available via email, phone and chat to help out if you need them.

If you’ve already integrated your Bigcommerce store with QuickBooks using our built-in integration (under the Tools -> Accounting menu), then you’ll receive an email from us in the next week or so with more information on how to switch to Webgility. If you use other accounting software such as Xero, Peachtree or MYOB with your Bigcommerce store, then it’s business as usual for you and there are no changes.

App Store Update: new apps, popular apps and almost $500,000 paid to developers!

Published on October 19th, 2012 by Stephen

As you probably know, we have hundreds of apps you can add to your Bigcommerce store to integrate with the software you use to run your business, drive more traffic or get a better understanding of how people shop in your store.

There are apps from heavy hitters like Mailchimp, Constant Contact, Hubspot and Google Analytics, as well as amazingly useful apps from up-and-comers like SumAll (analytics), StitchLabs (inventory management) and Ordoro (dropshipping).

If you’re a developer, make sure you check out our $2M integration fund for building an application or integration with the Bigcommerce platform. We’ve already given away almost $500,000 to developers who have built more than 100 apps, for everything from inventory management integration to social media loyalty programs and analytics!

Here are some of our newest and most popular apps that you may find useful.

New/Popular Apps

Shopalize Purchase Sharing

Purchase Sharing lets your customers easily share purchases with their social networks. After buying, they’ll get an order confirmation page where they can share products on Twitter, Facebook and Pinterest. You can even incentivize your customers to share by giving them coupons or rewards points. Built-in metrics show you exactly how well it’s working.

Daily Deal Bar

Drive sales by adding a bar that displays a promotional offer to your customers on every page of your site. You can schedule promotions months in advance and Daily Deal Bar will automatically update your site and social media accounts on the pre-configured days/times.

 

Time2Buy

Time2Buy helps convert browsers into buyers by monitoring their behavior on your site and displaying time-sensitive offers that encourage them to purchase. You can target different shopper segments with unique promotions and manage offers in real time to maximize your results.

Lexity Google Shopping

Transitioning to Google Shopping from Google Product Search is easy and painless thanks to Lexity Google Shopping. You’ll get daily listing updates, automated bid management, detailed reporting and automatic syncing with your catalog.

 


Lexity Retargeting

E-commerce Fact: only 2% of visitors to your site will end up buying on their first visit. Lexity Retargeting helps you recover lost sales by displaying your ads on other sites. It takes only minutes to create professional, personalized ads to draw prospects back. The app includes automatic bid management and detailed reports.

Ordoro

Ordoro helps you manage your inventory across multiple storefronts and online marketplaces, automating tasks that would normally take you hours. It also lets you order dropshipping or restocking with just a few clicks from your control panel and streamlines shipping label printing from all the major carriers.

 

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