“Never in a million years did I think I’d start this business,” said Melissa Hinnant, founder of Grace and Lace. What started as a creative distraction has turned into an e-commerce sensation that will take center stage on ABC’s Shark Tank tonight, Nov. 22, at 9 p.m. ET/8 p.m. CT. We don’t know what’s going to happen in the tank, but we expect the Sharks will be impressed by this Bigcommerce client and her fashionably frilly accessories.
Melissa started crocheting and knitting while on bed rest for a high-risk pregnancy. She didn’t plan to sell her creations, but her lacey boot socks were a huge hit among family and friends. They received so many compliments that she put them online and immediately got her first sale. Within 72 hours she had more than 400 purchase requests for her socks, nicknamed the PITA because they took her so long to make.
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When Abe Geary pitched PetPaint on Shark Tank, he was ready for some choppy waters. Selling pet-safe, non-permanent, colored hair spray for dogs meant creating a brand new market. But Abe believed in his vision, the product was gaining traction with groomers and Pet Smart had agreed to start carrying PetPaint. Still, one of the Sharks threw him a curve ball that had a major impact on his time in the tank.
When Mark Cuban asked what PetPaint was doing online, Abe admitted he was focusing primarily on retail. This didn’t sit well with Cuban, who liked the product but decided to pass on the investment. “Where I have a huge, huge problem is that you weren’t able to see that online was your best solution,” he said. “To me that’s so obvious.” Read the rest of this entry »
The best businesses solve a distinct problem, and for Abe Geary that problem was getting his Giant Schnauzer into a Halloween costume. “Billie just wasn’t having it,” he admits. “So I thought, how do I get a costume on my dog without her knowing it?”
The answer was PetPaint, a colored furspray for dogs that will be featured on ABC’s Shark Tank today, Nov. 8, at 9 p.m. ET/8 p.m. CT. We’re excited to give you a sneak peak at this innovative entrepreneur and his growing business. There are no spoilers in this post, but next week we’ll follow up with a recap of the show and what Abe learned facing the Sharks. Read the rest of this entry »
BigCommerce client La Grande Dame featured in The New York Times today
The New York Times is running a before-and-after case study for La Grande Dame, which is a BigCommerce store owned by Catherine Wood Hill selling plus-sized clothing for women. The article shares some interesting before-and-after details about Catherine’s online store, including:
- She switched from a custom-built solution to BigCommerce
- Page load times dropped from 2.7 seconds to just a few milliseconds
- Traffic has more than doubled from 300 to 626 unique visits per day
- Loves BigCommerce’s SuperZoom photo zoom feature
- Sales of $16,000 in September without using Google AdWords
- Predicting $20,000 in sales for December
The stand out piece from the article is definitely the greater than 100% increase in traffic since switching to BigCommerce:
While it’s too early to assess the new site’s impact on sales, traffic has increased sharply. From Oct. 1 to Nov. 1, Ms. Hill said, La Grande Dame averaged 300 unique visitors and 370 total visitors a day. In the first six days following the redesign, she reports a daily average of 626 unique visitors and 689 total visitors.
As we all know, traffic can make or break an online store. Although we can’t promise switching to BigCommerce will give you a 100% increase in traffic, there are so many testimonials saying the same thing, so it’s definitely something to consider if you’re not happy with your current shopping cart software.
Here’s the full article if you’d like to read it.