Have you ever watched the launch of a TV show’s new season, a major sporting event, or an ill-fated reality star’s wedding and found yourself furiously reviewing your social media streams during the broadcast? This is called second screening, and you’re in good company while doing it. Eighty percent of people with a mobile device (smart phones and tablets) are second screening at least once a month and 40% of us are doing it daily. What are we doing on our mobile devices while watching? Most of us are checking our social media feeds (nine hours a month on average are spent on social media via mobile) to find out what others think about what we’re watching. And 79% of us are using Facebook, with the other largest group on Twitter.
E-commerce has cemented itself as the primary mode of purchase for all but perishable and extremely time-sensitive products (and it is even making headway there). We can reliably say that consumers have shifted toward the convenience, choice and accessibility of online transactions. However, e-commerce itself is starting to evolve. M-commerce is the next great trend.
For many, m-commerce seems like a natural branch of e-commerce. Of course people will buy from their mobile devices. What may be more shocking is the incredible growth of the percentage of sales that now come from mobile. In 2010, a mere 3% of purchases came from smartphones and tablets. That number jumped to 11% in 2012. This year, conservative estimates project it reaching 15% or more. As the popularity of the mobile ecosystem in general continues to skyrocket, so too will the number of purchases made from a mobile platform.
Dalit Braun, co-founder and CEO of our integrator Pickn’Tell, dropped by with a guest post on the impact of mobile on retailing. Pickn’Tell is an all-inclusive mobile marketing solution that lets you easily manage your own branded mobile app and trace consumer behavior. Give it a try from the Bigcommerce App Store.
These changes are accelerating as younger, more digitally savvy shoppers are looking to shop how they want, where they want, when they want, while using the devices they want — their mobile phones and tablets.
“A survey of the largest 500 online retailers in terms of revenue found that only 12% have Web sites that have been adopted for mobile devices. And only 2% have made it possible for consumers to make purchases with their mobile devices, says the survey produced by the Acquity Group, a digital services and consulting firm. It used data supplied by Internet Retailer Magazine.”
So whose to blame here? Well, instead of pointing the finger, we’re looking forward to doing our part for mobile commerce in the small and medium-sized business space (or as our friends at 37Signals call it, the Fortune 5 Million).
When we roll out BigCommerce 6 in a few short weeks, our 6,000 customers will have an instant mobile offering of their BigCommerce store ready to go for iPhone, iPad, Andriod, Palm Pre and Blackberry devices. No application for their client to install on their device. No coding or customization. No approval process. No configuration files or scripts. It’s automatic and “just works”.
Take a peek at what’s coming:
(Thanks to our PR ninja Leyl for sharing the link to this story)
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The Bigcommerce blog brings you company news and feature updates from the world's leading e-commerce platform, along with proven tips, tricks and strategies to help you sell more.