The Ecommerce Blog

Podcast #3: Using social media to build meaningful relationships with customers

Published on March 11th, 2010 by Mitchell Harper

Length: 14:43
Overview: A step-by-step guide to using social media tools to build relationships with customers that offer value to both you and them.

Description: In this, episode 3 of my podcast, I talk about our over-arching social media strategy which we use to keep in constant communication with our customers. Topics include using Twitter as a support intermediary, using Facebook as a feedback loop, building a community with a focus on continual improvement and idea generation and how to turn negative feedback into a motivation tool. I also touch on the upcoming BigCommerce 5.6 and 6 releases at the end of the podcast.

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Interspire Podcast #2: How to hire super stars and how to formulate your market

Published on February 7th, 2010 by Mitchell Harper

Length: 26:56
Overview: A look into the strategies we use for recruiting the best people and tips to formulate your market when selling any sort of product.

Description: In this, episode 2 of the Interspire podcast, I take a look at some of the strategies we’ve developed over the last 6 years to identify the best candidates during the interview process. At the surface level you might think it’s easy to recruit based on a candidates past experience, but that couldn’t be further from the truth. I’ll also touch on identifying your market and formulating a business plan that focuses specifically on one geographic region only and I’ll discuss my reasoning for that approach in the context of how we launched BigCommerce.

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Interspire Podcast #1: Our email marketing strategy for 250,000+ contacts

Published on January 20th, 2010 by Mitchell Harper

Length: 26:40
Overview: A look into the strategies we’ve used to grow our various email lists to over 250,000 people.

Description: In this, our first podcast in a series of many, I discuss the specific strategies we’ve used over the last 6 years to build our list of contacts to over 250,000 people. I talk about the design ideas behind our newsletters as well as how to write content which allows you to relate to your subscribers. I’ll also share a few tricks relating to email compatibility, buyer psychology and company positioning.

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