Overview: Today I answer five of the marketing questions that were submitted via fans earlier today on our Facebook page.
Description: In this, episode 7 of my podcast, I answer marketing questions from fans on our Facebook page. Topics include how to get sales when no one knows who you are, why the first impression of your website can make or break you, how to design high-converting landing pages and how I think e-commerce will change over the next five years. I also debunk a popular myth about Google AdWords and search rankings.
(Apologies for the hissing sounds throughout the podcast. It was recorded using the voice memos app on my iPhone as a test)
When IRCE 2010 was held last month in Chicago, I sat down with ecommerce guru Shawna Fennell (of WebmasterRadio.fm) to discuss different online marketing strategies and to discuss why BigCommerce is different to every other ecommerce platform on the market, as well as how it can help merchants make more money, quicker.
A big thanks to Shawna for organizing the interview. I also met Shawna’s mom, Rene, who is her business partner. They’re an unstoppable duo!
Here’s the recording of the interview if you’d like to listen:
Overview: A simple strategy which we’ve used to launch BigCommerce and turn it into the fastest growing SaaS ecommerce platform in the world.
Description: In this, episode 6 of my podcast, I share a simple strategy which you can use to accomplish what seem like extraordinary or impossibly large tasks. Whether you’re looking to start an ecommerce business on the side, make more money or even launch a new product or division of your company, use the strategy I discuss in the podcast and it’s impossible to fail.
Overview: A Q&A session in which I answer your questions about ecommerce, search engine optimization and online marketing.
Description: In this, episode 5 of my podcast, I answer your questions (posted on our Facebook page) about ecommerce, SEO and online marketing. I discuss the best way to improve your rankings on Google, how to get started in ecommerce on a limited budget, how to improve customer loyalty while raising retention rates and a whole lot more.
If you like the Q&A style then please leave a comment below – there’s a good chance that this could become a regular thing if enough people are interested.
Overview: An overview of how the iPad is predicted to change ecommerce and how we’ll prepare you for the increase in mobile buying.
Description: In this, episode 4 of my podcast, I talk about Apple’s all mighty iPad. I’ve found some interesting statistics regarding the growth of mobile and I’ve put these into an ecommerce context, specifically discussing how they relate to the iPad. Basically if the iPad can become the iPod of mobile browsing then everyone wins – ecommerce merchants get more sales, social network sites get better engagement and more ad dollars and consumers adopt the “online anywhere” mentality which many of them already have.
Length: 14:43 Overview: A step-by-step guide to using social media tools to build relationships with customers that offer value to both you and them.
Description: In this, episode 3 of my podcast, I talk about our over-arching social media strategy which we use to keep in constant communication with our customers. Topics include using Twitter as a support intermediary, using Facebook as a feedback loop, building a community with a focus on continual improvement and idea generation and how to turn negative feedback into a motivation tool. I also touch on the upcoming BigCommerce 5.6 and 6 releases at the end of the podcast.
Published on February 7th, 2010 by Mitchell Harper
Length: 26:56 Overview: A look into the strategies we use for recruiting the best people and tips to formulate your market when selling any sort of product.
Description: In this, episode 2 of the Interspire podcast, I take a look at some of the strategies we’ve developed over the last 6 years to identify the best candidates during the interview process. At the surface level you might think it’s easy to recruit based on a candidates past experience, but that couldn’t be further from the truth. I’ll also touch on identifying your market and formulating a business plan that focuses specifically on one geographic region only and I’ll discuss my reasoning for that approach in the context of how we launched BigCommerce.
Published on January 20th, 2010 by Mitchell Harper
Length: 26:40 Overview: A look into the strategies we’ve used to grow our various email lists to over 250,000 people.
Description: In this, our first podcast in a series of many, I discuss the specific strategies we’ve used over the last 6 years to build our list of contacts to over 250,000 people. I talk about the design ideas behind our newsletters as well as how to write content which allows you to relate to your subscribers. I’ll also share a few tricks relating to email compatibility, buyer psychology and company positioning.
The BigCommerce blog is written by Mitchell Harper, co-founder of BigCommerce and e-commerce expert, having sold both physical and digital goods online to over 50,000 customers since 2001.
The blog includes proven tips, tricks and strategies to help you sell more online, or if you're getting started you'll learn how to launch your very own online store from scratch.
The BigCommerce blog is written by Mitchell Harper, co-founder of BigCommerce and e-commerce expert, having sold both physical and digital goods online to over 50,000 customers since 2001.