Length: 26:40
Overview: A look into the strategies we’ve used to grow our various email lists to over 250,000 people.
Description: In this, our first podcast in a series of many, I discuss the specific strategies we’ve used over the last 6 years to build our list of contacts to over 250,000 people. I talk about the design ideas behind our newsletters as well as how to write content which allows you to relate to your subscribers. I’ll also share a few tricks relating to email compatibility, buyer psychology and company positioning.
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