The holiday season is already in full swing at BoostSuite and Bigcommerce. I’m sure it’s the same with you and your business. You might even be a little worried that you missed the rush, wondering what you can do to drive more people to your online store for their holiday shopping.
Well, I have good news. You do still have time to create your own online door-busters and mad-dashes, but only if you get started right away. The first step is realizing holiday shoppers don’t always look like your regular customers. And to ensure you don’t miss out on holiday sales, you need to know what these seasonal buyers are looking for.
We already run regular webinars that teach the basics of e-commerce and BigCommerce, but today I’m happy to announce that we’re adding a third series to our already popular webinars.
Lead by certified BigCommerce design partner and e-commerce experts Madwire Media, How to Use Facebook, eBay, SEO and Free Tools to Skyrocket Your Traffic is our latest webinar series and the first webinar kicks off at 1pm CDT on Thursday, June 9th (see this in your time zone).
So, what will you learn during this free webinar? Here’s a taste:
Easy SEO strategies to dominate your competition on Google
How to use Facebook to drive traffic and sales
How to generate and submit your sitemap to Google
How to push your products to eBay as auction or BIN
How to drive huge traffic using Google Product feeds
How to improve your SERPs using Google and Bing webmaster tools
How to track your marketing using Google Analytics
Tools to increase your search engine ranking and traffic
Well, the holiday season is almost upon us. As a way to say “thank you” for reading our blog (which now has over 50,000 readers a month – woohoo!) I wanted to give you a 27 page ebook that’s been 6 months in the making.
In Guerilla Marketing With Social Media I share the 7 social media strategies we’ve used to grow our business by 480% in the last 3 years (proof). And because these are all guerilla marketing strategies, you’ll learn how to reach a huge number of people for a very, very low cost.
This has been one of the most successful guides we’ve ever produced – it’s already been downloaded well over 5,000 times by people on our email list (sorry, they got it first!) so I’m confident you’ll love it.
Whether you want to increase sales, attract thousands of Facebook followers, launch a contest, partner with the big wigs in your industry or turn one-time customers into raving fans, it’s all here in this 27 page ebook.
Published on November 19th, 2010 by Mitchell Harper
I was looking over our traffic reports in Google Analytics earlier today and saw that our blog now gets close to 50,000 unique visits a month! I was also able to pull posts in order of popularity, so here they are – the top 10 most viewed posts for 2010:
Presentation: Bootstrapping to Seven Figures – This is a presentation I gave just once to about 3,000 business owners via webinar. In the presentation I run through the guerilla marketing and positioning strategies we’ve used to grow our e-commerce platform, BigCommerce, to just under 10,000 clients without any funding or debt in just over a year. .
How to Write a Profitable Returns Policy – In this post I look at a few things which should be included in your returns policy. Returns policies are extremely important when selling online. If you sell expensive products or if you’re a new store looking to build up your customer base quickly, the best thing you can offer new customers is a lenient returns policy. .
Head to Head: Product Page Design From Top Online Retailers – In this post I share, compare and discuss screenshots of product pages from sixteen of the top online retailers. You will of course notice a lot of similarities on their product pages, but I’m sure you’ll also notice a lot of small differences. All of the best practices implemented by these top online retailers can be found in BigCommerce. .
[Video] 6 Tips for Designing a Beautiful Online Store – In this video I share six tips to help you design a beautiful online store which will attract customers and increase your conversion rate. If you’re not a designer but are thinking about hiring an ecommerce website designer then this video will help you make the decision. .
Our blog is now one of the 10 most popular e-commerce blogs in the world, so thank you to everyone who keeps coming back and also to everyone who takes the time to leave a comment. 927 comments were posted on the blog in 2010! If you’re new to the blog then make sure you subscribe to our RSS feed, fan us on Facebook or follow us on Twitter so you don’t miss a post!
Published on October 14th, 2010 by Mitchell Harper
Overview: Today I share a simple strategy which you can use to improve your Google AdWords click thru rate by at least 25% and possibly by up to 300% or more depending on how they’re performing now.
Description: In this, episode 8 of my podcast, I’ll show you how you can get predictable improvements to the click thru of your Google AdWords ads – without spending more money (possibly while spending less) and without being a Google AdWords guru. If you implement this strategy I’m confident you’ll reduce your SEM spend and increase your click thru rate, thus getting more visitors to your website for less money, effectively reducing your average cost per click (CPC) at the same time.
If you haven’t already guessed, I’m big on educating people. A few weeks back I put together a presentation called “Bootstrapping to Seven Figures” which took me about a week to create.
Basically it contains the core ideas and strategies we’ve used to build our company to over 50,000 clients and high seven figures in yearly revenue. I shared my presentation with around 3,000 people on a webinar I did recently for one of our design partners and was blown away by the response – I even managed to score two marriage proposals before I was done!
Anyway, I wanted to share the exact same presentation with you, our loyal clients. If you’ve just started your business and you’re looking for a way to grow your sales to $1,000,000 within 12 months then this is it.
Hi everyone. Over the last few weeks we’ve been working closely with Google to put together a special offer for all new and existing BigCommerce merchants. Starting today, anyone who signs up for a BigCommerce paid plan will receive up to $100 in Google AdWords credit.
Google AdWords ads promote your business alongside relevant search results on Google, right where potential customers are searching for the products you sell. There are literally millions of ecommerce stores which use Google AdWords as their online form of marketing with great success.
All existing customers will also receive an email later today containing instructions on how to redeem their Google AdWords credit as well.
So, how much Google AdWords credit will you receive?
Bronze merchants receive $50 Google AdWords credit
Silver merchants receive $50 Google AdWords credit
Gold merchants receive $75 Google AdWords credit
Platinum merchants receive $100 Google AdWords credit
Diamond merchants receive $100 Google AdWords credit
To learn more about Google AdWords please see this page on our web site. We’ve also updated our pricing and plans page to include details on the Google AdWords credit as well.
This is just one of the many partnerships we’ve got lined up over the coming months to help you get the most out of BigCommerce. We’ll be making some further announcement in the coming weeks. If you have any questions feel free to leave them below and I’ll be happy to help.
Published on September 13th, 2009 by Mitchell Harper
All online marketing budgets should include a significant budget for Google AdWords. If you understand how to create effective ads that attract the right audience and a high click-thru rate, you can easily generate a 100% or more return on investment for every dollar you spend. In this video I’ll share with you a formula you can use to create highly effective Google AdWords ads.
Don’t let the simplicity of the formula fool you, however. The formula has been proven by thousands of successful online marketers and works extremely well in the B2C space, so if you sell products such as t-shirts, makeup or computers primarily to non-business users from your online store then you should be able to use this formula to generate a great ROI from Google AdWords.
In the video I mention that you don’t need an SEM (Search Engine Marketing) company charging you thousands of dollars a month to create or man your Google AdWords campaigns. You can do it yourself, especially if you’re just starting out. It’s not hard, and once you learn the basics you’ll have everything you need to get started. The key is to ALWAYS monitor your ads and split test no more than two different versions of your ad at once.
You can then take the best performing ad, tweak it and test those tweaks. This way you can slowly but surely increase your conversion rate over the period of a few short months. It’s worked for us countless times and I know it will work for you, so give it a try.
This video is the third of many which we’ll be publishing on our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.
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About This Blog
The Bigcommerce blog brings you company news and feature updates from the world's leading e-commerce platform, along with proven tips, tricks and strategies to help you sell more.