The holiday season is already in full swing at BoostSuite and Bigcommerce. I’m sure it’s the same with you and your business. You might even be a little worried that you missed the rush, wondering what you can do to drive more people to your online store for their holiday shopping.
Well, I have good news. You do still have time to create your own online door-busters and mad-dashes, but only if you get started right away. The first step is realizing holiday shoppers don’t always look like your regular customers. And to ensure you don’t miss out on holiday sales, you need to know what these seasonal buyers are looking for.
Google recently announced another huge algorithm release. We’ve been nervously biting our nails since the Caffeine update and we now have (drum roll please) Hummingbird! The new algorithm earned its name by being fast and precise. It is also one of the most significant updates to Google’s search technology since 2010. So what does Hummingbird mean for your online store?
First things first, a search algorithm is the logic search engines use to sort through and analyze web pages. When a user enters a query, the search engine returns what it believes are the best sites based on that algorithm. As you can imagine, the ramifications of a change to this logic can be scary since the search engine may view your website differently and possibly decrease your hard-earned ranking. Read the rest of this entry »
“The rumors of my death have been greatly exaggerated.” — Search Engine Optimization
OK, it was really Mark Twain who said that, but I’m attempting to prove a point. Lately, I’ve been reading grand proclamations all over the internet that search engine optimization is “dead.” What really has me concerned is that I’ve seen an increase in client questions as to whether SEO is important during our interactive workshops and webinars. It has me so uneasy I wanted to be sure to set the record straight. Proclamations of the death of search engine optimization are just about as old as SEO itself, but the simple fact is SEO is NOT dead. It is alive and kicking, but it is much different today than it was even a couple of years ago.
I’ve been telling you all about our Interactive Workshops, how helpful they are for Bigcommerce clients, how you can learn all sorts of awesome stuff to help you sell more, etc. But rather than bragging on the workshops more myself, I thought I’d let some of our clients who have attended do it for me.
We get a lot of questions from our clients about search engine optimization: what it is, how it works, and why it’s so important for selling online. With all the different rules, many of which change regularly, it can definitely be confusing. So, by very popular demand, Bigcommerce is now offering an introductory SEO Workshop that’s free to all our clients!
This 60-minute interactive session will cover the essential first steps of getting your online store found on Google, Bing and Yahoo. A certified SEO Practitioner will educate you on the most recent tactics and best practices, then show you how they apply specifically to your Bigcommerce store. And since it’s interactive, you’ll get to ask questions and hear from other Bigcommerce store owners.
You’ve probably heard that product reviews are important for any online store. That’s why we built them into our platform. “But why are they so important?” you may be wondering. You are a keen asker of questions.
Let me overwhelm you with data:
According to Reevoo, reviews produce an average 18% increase in sales, and having 50 or more reviews on a product can increase its conversion by 4.6%
A MarketingSherpa study found that 58% of consumers prefer sites that offer reviews
iPerceptions claims that 63% of customers are more likely to make a purchase from a site which has user reviews
EXPO Communications found that consumer reviews are nearly 12 times more trusted than descriptions that come from manufacturers
Bazaarvoice says that visitors who read reviews have a 6% higher average order value than those who don’t
When I work with clients who are new to e-commerce, they often ask me about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a shopper needs to make a purchase decision. Providing key product details is critical if you want the shopper to click “Add to Cart.”
Each week, we’ll be giving you tips, tricks, & tutorials geared towards being an e-commerce store owner or web designer. Have an idea for something you’d like to see me cover? Submit it here!
A few weeks ago, I did a Wednesday Wisdom issue on the basics of SEO, particularly for your homepage. I briefly showed where you could find the spots for page titles, meta keywords, and meta descriptions for your products, categories, and web pages. I’m back this week to give you a more in-depth look at where these are in your store’s control panel so that you know exactly where to go when you’re ready to fill in this information.
If you want to learn even more about SEO, we’ve got a great bunch of articles here on our knowledge base.
We already run regular webinars that teach the basics of e-commerce and BigCommerce, but today I’m happy to announce that we’re adding a third series to our already popular webinars.
Lead by certified BigCommerce design partner and e-commerce experts Madwire Media, How to Use Facebook, eBay, SEO and Free Tools to Skyrocket Your Traffic is our latest webinar series and the first webinar kicks off at 1pm CDT on Thursday, June 9th (see this in your time zone).
So, what will you learn during this free webinar? Here’s a taste:
Easy SEO strategies to dominate your competition on Google
How to use Facebook to drive traffic and sales
How to generate and submit your sitemap to Google
How to push your products to eBay as auction or BIN
How to drive huge traffic using Google Product feeds
How to improve your SERPs using Google and Bing webmaster tools
How to track your marketing using Google Analytics
Tools to increase your search engine ranking and traffic