With so many great, cheap and easy-to-use tools out there, the barrier for creating high-quality videos is lower than ever. All you need is a smartphone and an idea or two to start recording videos these days.
In terms of editing, it’s almost that simple. YouTube has it’s own built-in, basic editing system. For someone who wants a bit more customization, Animoto and iMovie are both great, amateur options.
While at SXSW, we caught up with GoPro Community Manager Andrew Shipp. He provided four great tips for how everyone — regardless of what they sell — can create more compelling videos.
1. It’s all about the content.
“There’s incredible content out there,” Shipp said, “You just need to go out and find it.”
In every industry or niche market, there are stories just waiting to be told. This could include sharing your customers’ stories, interviewing thought leaders in your area of expertise or even doing a video explaining the crazy idea that led to you starting your now-successful store.
2. Keep it short.
Shipp recommends that you keep your videos within the two- to four-minute window. After four minutes, most viewers will begin to click off.
3. Post bumpers in the front and back of the video
According to Shipp, posting bumpers, which in some cases could be as simple as your store’s logo, at the front and back of all your videos is a great way to make sure you get some branding in. That way it’s all about the content and not so much pushing brand messaging during the video itself.
4. Figure out the core of what your consumers want to see.
Often times, the best ideas come from your own customers. Don’t be afraid to ask them what they want to see or hear more about.
Inspiration for your next video is everywhere. Ask your employees, go on YouTube for some added inspiration or browse some of GoPro’s latest videos. Thanks for reading! Please pose questions, offer comments or write your video tips below.