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Interspire Podcast #1: Our email marketing strategy for 250,000+ contacts

Published on January 20th, 2010 by Mitchell Harper

Length: 26:40
Overview: A look into the strategies we’ve used to grow our various email lists to over 250,000 people.

Description: In this, our first podcast in a series of many, I discuss the specific strategies we’ve used over the last 6 years to build our list of contacts to over 250,000 people. I talk about the design ideas behind our newsletters as well as how to write content which allows you to relate to your subscribers. I’ll also share a few tricks relating to email compatibility, buyer psychology and company positioning.

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Comments

  1. 1.

    David Stemper (January 20th, 2010, 10:38 pm)

    I like it a lot. Listened to it and got some great tiips.

    [Reply]

  2. 2.

    Todd (January 21st, 2010, 4:33 am)

    some good tips mitchell – keep these podcasts coming :)

    [Reply]

  3. 3.

    Danny (January 29th, 2010, 5:06 pm)

    Great info. Just signed up to big response after listening to the podcast. My company has not really focused much time around email marketing but after hearing your podcast I thought why not today!

    Thanks

    [Reply]

  4. 4.

    Anthony Pipitone, Jr. (February 10th, 2010, 11:36 pm)

    I enjoyed your podcast. I am a business analyst. I recommend you slow your rate of speech; for those listeners, English is their second or third language. Vary it between 90 and a 150 words a minute.

    Respectfully yours,
    Anthony Pipitone, Jr.

    [Reply]

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