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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
Length: 26:40
Overview: A look into the strategies we’ve used to grow our various email lists to over 250,000 people.
Description: In this, our first podcast in a series of many, I discuss the specific strategies we’ve used over the last 6 years to build our list of contacts to over 250,000 people. I talk about the design ideas behind our newsletters as well as how to write content which allows you to relate to your subscribers. I’ll also share a few tricks relating to email compatibility, buyer psychology and company positioning.
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