Ecommerce Blog

New Webinar Series: How To Drive Sales Using Advanced Marketing Strategies

Published on August 2nd, 2011 by luke.dyer

Overview: New advanced webinar series
Title: How To Drive Sales Using Advanced Marketing Strategies
When? 1pm CDT on Wednesday, August 10th (See this in your time zone)
Register: Click here to register (limited spots available)



We already run regular webinars that teach the basics of e-commerce and BigCommerce, but today I’m happy to announce that we’re adding a fourth series to our already popular webinars.

Lead by certified BigCommerce design partner and e-commerce experts Madwire MediaHow To Drive Sales Using Advanced Marketing Strategies is our latest webinar series and the first webinar kicks off at 1pm CDT on Wednesday, August 10th (see this in your time zone).

So, what will you learn during this free webinar? Here’s a taste:

  • Automatically targeting customers after purchase
  • Retargeting customers based on what they buy
  • Increasing conversion rate using promotional banners
  • When it’s best to offer time sensitive promotions
  • Strategies to increase sales using gift certificates
  • How to find and promote your best selling products
  • Analyzing abandoned cart data to improve conversions
  • How to manage orders and inventory for multiple stores
  • Dropshipping strategies to manage multiple vendors

Click here to register (limited spots available)

We’ve Raised $15MM In Series A Funding – Here’s Why

Published on August 1st, 2011 by mitcheddie

Talking to journalists about the news

Today we’ve announced (TechCrunch, Statesman, Washington Post) the closing of our $15MM series A funding round from General Catalyst. Larry Bohn will be joining our board and we’ll be using the investment to drive towards our goal of being the number one e-commerce platform in the world for small businesses.

We’ll be investing heavily in the product (more so than we already do), specifically we’re in the process of turning BigCommerce from software to a platform so it can sit at the center of your business and integrate better with the other software and services you use (or would like to use), such as inventory management, analytics, ERP and other systems. BigCommerce has over 110 native integrations at the moment but there’s always an opportunity for more.

We’re approaching 20,000 clients but are building out the infrastructure, integrations and platform to handle hundreds of thousands of clients because that’s where we’re heading. We grew our client base 680% in 2010 and don’t plan on slowing down.

We’re also building out our senior management team to help us execute on our vision. Open positions include VP of Marketing, CFO and VP of Engineering. You can see all of our open roles on our careers page. We’re also hiring in sales, support, marketing and QA. We have over 70 awesome people at the moment and will end the year in the triple digits.

At the end of the day it’s business as usual for us and our goal hasn’t changed. We’ll continue to do whatever we can to help grow your small business. We love small business and we love seeing them succeed. It’s in our DNA and it’s why we do what we do. We’ll continue to listen to your feedback, build it into the product and improve our support and customer service so we can continue to wow you. We’ll continue to educate you and we’ll innovate even faster – without losing quality and all while keeping our mission statement in mind:

“Be the #1 e-commerce provider in the world by creating and delivering software that changes people’s lives.”

It’s been a great ride for us over the last 8 years and it’s only just begun. If we’re known for anything, we’re known for executing and that’s what this funding allows us to do – execute faster, with more people and more ideas more frequently. We’re not in the business of software. We’re in the business of making you successful and we’re looking forward to sharing with you new features, ideas, partnerships and integrations as we roll them out.

Thanks for all your support so far and we hope you’re as excited as we are about what’s next for us!

Mitch & Eddie
BigCommerce Founders

P.S. If you like press releases, you can read our funding announcement here.

Announcing 24×5 (Plus Saturdays From 9am to 2pm!) Support

Published on July 28th, 2011 by Mitchell Harper

When it comes to support, we’re nuts for metrics. We look at cases by hour, by channel (phone, live chat, ticket), average wait time, calls in queue by time and overall satisfaction rating amongst other things. To say we’re obsessive is an under statement. We’ve recently installed 4 huge TVs in our new office so everyone can see our support metrics throughout the day (and night).

When we look at this data, it’s always with the intention of improving our support. I’m a firm believer that support is a function of marketing and shouldn’t ever be looked at as a cost center. If you have great support you’ll have happy clients who will in turn tell everyone about you. They win and we win. This is how we’ve always thought about support and I believe that’s one of the reasons we have such a happy, thriving (and huge) team of support ninjas that love helping clients.

Today I’m happy to announce phase 2 of our support plan, which is 24×5 (plus Saturdays from 9am to 2pm!) support – or support 24 hours a day from Monday thru Friday, as well as Saturdays from 9am thru 2pm CT. We’ve actually had 24×5 support for the last 3 weeks but we wanted to roll it out as a test before we announced it. That way, we could iron out any problems, tweak our support roster and keep an eye on case volume to make sure we’re staffed adequately.

So from now on when you need help, we’re available as follows:

  • 7am to 9pm Monday to Friday via phone, live chat and email
  • 24 hours a day Monday to Friday via live chat and email
  • 9am to 2pm Saturday via phone, live chat and email

Phase 3 of our support plan is 24x7x365 support, which we’ll be introducing in the not-too-distant future. I’ll be making some announcements about how we’re planning to do that shortly, but for now we’re all really excited to be rolling out 24×5 (plus Saturdays from 9am to 2pm!) support. Our goal really is to wow you every time you need assistance, and this is just another way to continue doing that.

Speaking of support, if you love e-commerce, fast-growth companies, awesome cultures and you’re a g33k who loves all things tech, then why not join us? We’re hiring over 50 people in the next few months and would love for you to be one of them!

BigCommerce 7.1 Now Live – Custom URLs, New Store Designs, Friendly Logouts & More

Published on July 19th, 2011 by Mitchell Harper

Last week we started making BigCommerce 7.1 available to new stores and have begun rolling it out to existing stores as well. The roll out will be complete next week. In this post I want to talk about the new features we’ve added in 7.1 that will help you sell more.

Custom URLs

This was the #1 most requested feature prior to BigCommerce 7.1 – and rightfully so. Custom URLs can now be setup for all products, categories, web pages and news items in your store.

As seen in the screenshot above, you can choose your default URL format and when you add a product, category, web page or news item, its URL will be created using that format.

When you edit an existing item, by default a 301 redirect will be setup for the old URL, however you can unselect that option if you like. You can also bulk update every single product, category, web page or news item in your store with a new URL format if required. It’s very powerful and flexible enough to really help you rank at the top of the search engines.

6 New Store Designs

We’ve also added 6 great new store designs, most of which are focused around apparel as you can see from the screenshots above. These designs are easy to customize and can be used as a starting point regardless of what you’re selling.

Rules Applied to Product Options

With BigCommerce 7.1 you can apply rules to sets of options. These rules will then be applied automatically to any products that use the option set. You can also add additional product-specific rules on top of these rules.

Bulk Apply An Option Set to Multiple Products

We’ve also made it really easy to bulk apply an option set to multiple products at once. As you can see from the screenshots above, it’s a simple wizard-driven process. You choose the products, select the option set, click a button and you’re done.

Storage & Transfer Reporting

It’s now really easy to see how much storage and transfer you’re using relative to the plan you’re on. You can view the data in a chart format, as above, or you can view the data in a table so you can see your usage by day. Storage reports on total, database, email, images and other. Transfer reports on total, incoming HTTP, outgoing HTTP, incoming FTP and outgoing FTP.

Bin Picking Numbers

Each product can now have its own optional bin number which makes it easy to locate that item in your warehouse when packing an order. The bin picking number of course appears on the packing slip for the order.

Friendly Logout Window

To keep your store safe and secure, we used to log you out automatically after 15 minutes of inactivity. This was great from a PCI compliance point of view (a necessarily evil) but annoying from a usability point of view.

With BigCommerce 7.1 we’ve found a great compromise. Instead of being logged out, you’ll see the window above after 10 minutes of inactivity. If you’re still around, just click the “Dismiss” button and the window will go away. If not, your session will end after 15 minutes of inactivity but you won’t lose your work and will remain on the same screen. The window will simply show the login screen. To resume work after being away from your computer, just fill in your login details and you’ll be logged back in – and you won’t lose any of your work.

BigCommerce 7.1 Roll Out

All stores running BigCommerce 7.0 or above are being automatically upgraded to 7.1 over the coming week. To check if you’ve been upgraded just login to your store and look for the version number at the bottom of your control panel. If you see a mention of 7.1 like this “Powered by BigCommerce 7.1.0 © 2004-2011 BigCommerce Inc.” then you’re running the latest version. If not, give us a few days and you’ll be upgraded.

For those still running BigComerce version 5.x or 6.x, you’ll have the option to schedule an upgrade from your control panel shortly. Just look for the yellow bar across the top of the page. It will allow you to choose when the upgrade occurs.

What’s Next For BigCommerce?

Our engineers are currently working on some amazing features, including a RESTful API with expanded functionality as well as some F-Commerce (Facebook Commerce) functionality that will make your head spin. We’re also working hard to implement popular ideas from our forum. See this blog post that I wrote a few weeks ago to learn more about what we’re currently working on.

Good luck!

Our Support Ninjas Will Be On Hand From 8am to 6pm for the 4th of July Holiday

Published on June 30th, 2011 by richardlong

Hi everyone. Just a quick note regarding support coverage for the 4th of July holiday this coming Monday. From our end there will be no changes and we will be staffed from 8AM to 6PM CT as per usual for phone, ticket and chat support.

I hope you have a great holiday weekend and if by chance you’ll be spending part of your long holiday weekend working on your BigCommerce store then our support portal is a great place to start. You’ll find useful tutorials, videos and links to our forum and Facebook page as well as our phone number and chat link if you need us!

Announcing Our New Marketing Site for Small Business, ChiliFries.com

Published on June 29th, 2011 by Mitchell Harper

Guess what – we’ve been working on a new content website for the last few months and today is launch day!

The new site is called ChiliFries.com and it was created to help you become an expert at Internet marketing, search engine optimization (SEO) and e-commerce!

Our new website is updated regularly with fresh content and will teach you:

  • Search engine optimization
  • Search engine marketing
  • Social media marketing
  • E-Commerce strategy
  • On-site merchandising
  • Public relations
  • Conversion optimization

… and lots of other tips, tricks, strategies and ideas which you can use to either start a new e-commerce business or grow your existing e-commerce business faster than you thought possible.

Go to ChiliFries.com

View the press release here

P.S. Really important – make sure you like ChiliFries on Facebook and follow ChiliFries on Twitter so you don’t miss a post!

P.P.S. Become part of the ChiliFries community by leaving comments on a few posts you like. It’s fast, easy and is a great way to meet like-minded business owners.

[Video] Dropshipping & E-Commerce 101 From Our Friends At Ordoro

Published on June 23rd, 2011 by Mitchell Harper

If you’re just getting started with e-commerce, then dropshopping can help you source and sell thousands of products – without ever having to store or buy your own inventory. In this video Naruby from Ordoro (a great multi-channel dropshipping solution that, of course, integrates with BigCommerce) does a great job explaining the basics of dropshipping.

She explains the 3 simple steps involved in setting up your own online store with full dropshipping capabilities using BigCommerce and Ordoro. Definitely worth watching if you’re more interested in making (lots of) sales than buying, storing and shipping your own products.

Action Required By July 1st: TLS Support Being Disabled for BigCommerce Email Accounts – Here’s How to Switch to SSL

Published on June 22nd, 2011 by Chris Iona

The changes below are required for all BigCommerce email accounts by July 1st 2011.

Hi all. As of July 1st we will be discontinuing support for TLS security on BigCommerce email accounts and instead switching to SSL-only support. If any of your BigCommerce email accounts are currently using TLS security then you’ll need to update your settings to use SSL by July 1st, but don’t worry – it’s a very simple process and takes under a minute to do.

To switch your email account from TLS security to SSL, just follow this step-by-step guide. It includes screenshots and is easy to understand. You will need to make these changes for each and every BigCommerce email account you have. Again, you’ll need to make these changes before July 1st, otherwise you may not receive your emails.

Why the changes you might ask? Well, we’re currently making some changes to our technology stack in preparation for even more growth over the coming months and SSL email security is the standard when it comes to email. It’s used by Google and most of the world’s popular ISPs and allows our operations team to handle security in a simple and more streamlined way.

An email is on its way out to all clients with instructions on how to switch from TLS to SSL.

Click here for step-by-step instructions to update your email settings

[Photos] Our New Office + Phone Support Unavailable Friday 24th & Saturday 25th While We Move

Published on June 20th, 2011 by richardlong

Hi all! It’s an exciting time for us in the Austin, Texas office. We’re moving into our new office this Friday and Saturday. We’ll double our seating capacity and will be able to hold around 80 to 90 people in our new digs. As a result of the move,  there will be a small period of time when phone support will be unavailable. Of course, ticket and live chat support will be fully staffed during the move, so we’ve still got you covered.

Here’s a summary of what you need to know

  • From 12pm CDT this Friday, June 24th we will have support via ticket and live chat only
  • Ticket and live chat support will be available this Saturday from 9:30am to 2:30PM CDT
  • Phone support will resume on Monday morning at the latest

We’ll do our best to resume phone support on Saturday, but if that isn’t the case then our entire team of ninjas will still be available on live chat and via our ticketing system.

If you’re interested in our move, then I’ve included a few photos of the new office below. We’ll be at 2711 West Anderson Lane (here it is in street view) which is the former office of job search behemoth Indeed.com.

Oh, and our recruiting manager Steve also wants me to mention that we’re hiring like crazy. In fact we have several roles open at the moment and are looking to hire 30+ people across sales, support, engineering, QA and more so take a look at our careers page if you want to join us in our new digs.

Photos From IRCE 2011 in San Diego

Published on June 19th, 2011 by Mitchell Harper

We had a huge turn out for IRCE 2011 which was held last week in San Diego. A huge thank you to all of our partners, staff, clients and everyone else who helped man the booth, strike up new partnerships and share our vision with the attendees. I’ve included a few photos below. You can see the rest on our Facebook page.

A big thank you to our partners who attended, specifically the guys from Ordoro, Roseanne from Redhead Web Development, Mike Tschirret from iContact and Gregg and Bryan from New Dynamx.

See more photos on our Facebook page