Podcast #4: A few thoughts on how the iPad will change ecommerce + our new iPad-only store design

Published on March 30th, 2010 by Mitchell Harper

About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

Length: 14:33

Overview: An overview of how the iPad is predicted to change ecommerce and how we’ll prepare you for the increase in mobile buying.

Description: In this, episode 4 of my podcast, I talk about Apple’s all mighty iPad. I’ve found some interesting statistics regarding the growth of mobile and I’ve put these into an ecommerce context, specifically discussing how they relate to the iPad. Basically if the iPad can become the iPod of mobile browsing then everyone wins – ecommerce merchants get more sales, social network sites get better engagement and more ad dollars and consumers adopt the “online anywhere” mentality which many of them already have.

Mentioned in the Podcast:

Hello, iPad. Hello, Cloud 2. (TechCrunch)
2010 Mobile Influencers Predictions (SlideShare)

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Comments

Tom Curtis (March 30th, 2010, 4:08 pm)

I am excited to hear that you are developing specifically for iPad. I am opening a store with Big Commerce very soon and I plan to use my iPad quite a bit to manage my website and sales. With all the available tools these days it’s simple to get up and running selling any number of different products.

I think the iPad is a game changer. I know there are a lot of people complaining about it but people can either embrace technology or get left behind. I ordered my iPad the first day it was available even though I want the model that has wi/fi and 3G connectivity. For me, it is important to pre-empt my competition on all levels. I own a roofing company too and I plan to be the first if not the only roofer around that utilizes the iPad for my business.

I believe Apple has some big plans for the iPad. The next few generations of the iPad should offer some incredible features. It will be those who can optimize its features and potential that will find success.

Thanks for your podcast!

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