Podcast #5: Your ecommerce, SEO and online marketing questions answered

Published on April 6th, 2010 by Mitchell Harper

About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

Length: 22:30

Overview: A Q&A session in which I answer your questions about ecommerce, search engine optimization and online marketing.

Description: In this, episode 5 of my podcast, I answer your questions (posted on our Facebook page) about ecommerce, SEO and online marketing. I discuss the best way to improve your rankings on Google, how to get started in ecommerce on a limited budget, how to improve customer loyalty while raising retention rates and a whole lot more.

If you like the Q&A style then please leave a comment below – there’s a good chance that this could become a regular thing if enough people are interested.

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Comments

lisa otis (April 6th, 2010, 9:56 pm)

The longer i stay with you guys, the more information I find, thank you so much for so much customer help Now if i can only find out what rell= no follow means for the social media links to tell google not to follow. Thanks for the info

[Reply]

Mitchell Harper Reply:
April 6th, 2010 at 10:44 pm

Hi Lisa. See this article from our good friend and SEO expert Aaron Wall for nofollow info:http://www.seobook.com/archives/000630.shtml

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Steve Mondazzi (April 6th, 2010, 10:51 pm)

Thanks Mitch for the advice and the business mention. I do all the SEO myself and will definately consider some copy writing help and some SEO assistance (budget allowing). I spoke to someone once before and realize how very expensive it can be.

Great idea for running this type of Podcast – I will be sure to listen in on future ones.

Steve

[Reply]

Fred (April 7th, 2010, 10:39 am)

Hi,

How can I download these pod cast to my iphone? Are you on itunes or do you have a MP3 version?

[Reply]

Mitchell Harper Reply:
April 7th, 2010 at 6:18 pm

Hi Fred. Not yet, but once I’ve built up a few episodes our team will get something going with iTunes. For now you can download the MP3 files and load them onto your iPod. Just right click the links below and choose the “Save As” option:

http://static.interspire.com/podcasts/podcast1.mp3
http://static.interspire.com/podcasts/podcast2.mp3
http://static.interspire.com/podcasts/podcast3.mp3
http://www.bigcommerce.com/podcast4.mp3
http://www.bigcommerce.com/podcast5.mp3

[Reply]

Goalranks (April 18th, 2010, 9:07 pm)

Thank you so much for the post. I really like your blog, it’s very informative . Actually I do SEO Services for many websites, but still I’m not the expert on that…I’m learning more and more..especially from your blog!

[Reply]

Simon (April 19th, 2010, 7:40 am)

Hi Mitch, thanks for the consistently good content. Just a question about Aaron’s SEO input. It appears that bigcommerce home pages are all reachable at these 4 URLs –

mystore.com
http://www.mystore.com
mystore.com/index.php
http://www.mystore.com.index.php

A huge SEO no-no which is surprising given the marketing claim “optimized by SEO experts”. Could you please comment on whether this is being looked into urgently?

Thanks

[Reply]

Mitchell Harper Reply:
April 22nd, 2010 at 12:40 am

You’re 100% right Simon. We’re adding this for BigCommerce 6.

[Reply]

Simon (April 27th, 2010, 7:19 pm)

Thanks for the reply Mitch, am relieved to hear this!

[Reply]

Hoover UH30010COM (October 31st, 2010, 4:31 pm)

[Reply]

Mitchell Harper Reply:
November 1st, 2010 at 11:41 pm

Hi there. rel=”nofollow” tells Google and other search engines not to credit a referral link as a back link when calculating PageRank and when factoring in referral links. Hope that helps.

[Reply]

serg (November 14th, 2010, 12:24 am)

Great post. Interesing information about Podcast #5: Your ecommerce, SEO

[Reply]

Joel Walters (November 19th, 2010, 1:26 am)

Hi Mitchell, do you know much about the Yahoo backlink tool? I’ve been using it to check backlinks on various websites and it seems that the number of links that it measures will vary greatly from time to time, so it’s not always giving an accurate reading.

[Reply]

Mitchell Harper Reply:
November 19th, 2010 at 5:25 pm

Hi Joel. I do. And yes it does vary. Google will also only show you backlinks from sites with PageRank 4 (I believe) or above. So if you google “link:www.yourstore.com” you’ll only see maybe half or less of your backlinks. Yahoo shows all, but as you mentioned that number can vary based on a few things. I wouldn’t pay too much attention to the number. As long as you’re building quality back links to content people like then you’ll get there.

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