Podcast #7: Your Marketing Questions Answered

Published on July 13th, 2010 by Mitchell Harper

About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

Length: 17:10

Overview: Today I answer five of the marketing questions that were submitted via fans earlier today on our Facebook page.

Description: In this, episode 7 of my podcast, I answer marketing questions from fans on our Facebook page. Topics include how to get sales when no one knows who you are, why the first impression of your website can make or break you, how to design high-converting landing pages and how I think e-commerce will change over the next five years. I also debunk a popular myth about Google AdWords and search rankings.

(Apologies for the hissing sounds throughout the podcast. It was recorded using the voice memos app on my iPhone as a test)

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Comments

Colleen Burns (July 13th, 2010, 11:13 pm)

love the useful info guys.. what a great service!
Can’t wait to get my website across to BigCommerce ASAP.

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Swing Set Mall (Andrew) (July 13th, 2010, 11:26 pm)

Mitch,

Thank you very much for the flattering plug for our store and for the excellent advice. Great podcast!

-Andrew

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Mitchell Harper Reply:
July 14th, 2010 at 7:25 pm

No probs Andrew. Your store’s design is stunning.

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Scott (July 14th, 2010, 1:53 am)

Thanks Mitch, appreciate your thoughts, really helpful to get some advice on where to look. Saves me a lot of time rather than bumping around the internet trying to find useful resources.

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Dave (July 14th, 2010, 2:02 am)

Fantastic answers!! I appreciate you taking time out of your hectic schedule, all with the attitude to help. Your attitudes of sincere helping and sharing is awesome. I don’t want to go anywhere else, I have found my base of business.

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Mitchell Harper Reply:
July 14th, 2010 at 7:25 pm

Glad you liked it Dave and glad I could help! Here’s to your success.

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Shalon (July 14th, 2010, 9:21 pm)

Thanks Mitch. Really liked the ideas in your first answer to Amy’s question, and appreciate the feedback on mine as well. Hadn’t specifically heard the 30% stat but absolutely can believe it!
Shalon

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Bill (July 28th, 2010, 7:55 pm)

Great advice Marty! Thank you for sharing your thoughts & keep the great work. You given me plenty of new ideas to research.

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