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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
In this video I share six ideas to wow customers after buying. As a business on a budget, you really need to do whatever you can to turn one-time customers into lifetime customers who will tell everyone they know about you, and these six tactics will help you do exactly that.
Even if you only implement one of them, your repeat customer count will grow significantly. The six ideas are:
- Call them on the phone and thank them
- Upgrade their shipping to express/overnight for free
- Include something free (such as a product sample) with their order
- Include a hand-written thank you note with their order
- Include a 5-20% coupon code on their printed invoice to use for their next order
- Refund their shipping cost as store credit to encourage a second order
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Sometimes we get orders for Christening or Anniversary favours but we really just get recommendations.
Jayaram Reply:
August 5th, 2010 at 11:37 pm
1. Create a coupon code. 2. Print a coupon (standard coupon size)showing the code and a message that it is an exclusive offer asking your customer to enter the code at the time of next purchase. 3. Restrict the coupon to one time use with an expiry date. 4. Attach it to the invoice copy and send.
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