Arguably the most important aspect of your online store is its design. This means logo, color scheme, layout, load time and positioning relative to your competitors. If you think of sites like Amazon, Zappos, Target, BestBuy and TigerDirect, I’m sure you can recall at least some aspects of their design. They all have beautiful and most important functional designs that aid with the shopping process (and don’t take away from it).
In this video I share six tips to help you design a beautiful online store which will attract customers and increase your conversion rate. If you’re not a designer but are thinking about hiring an ecommerce website designer then this video will help you make the decision.
The BigCommerce blog is written by Mitchell Harper, co-founder of BigCommerce and e-commerce expert, having sold both physical and digital goods online to over 50,000 customers since 2001.
Mitchell Harper Reply:
May 28th, 2010 at 10:56 am
That’s EXACTLY why I used it
Glad to see you were paying attention!
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