 |
About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
The link mentioned in the video: The Techium: 1,000 True Fans
At the link above Kevin Kelly discusses the 1,000 true fans concept in the context of a musician trying to make it. In the video above I take the same concept and apply it to business. What would happen if you built up 1,000 true fans using social media tools (particularly Facebook fan pages)? Would your business growth skyrocket (yes)? Would those 1,000 true fans attract another 2,000, 5,000 or 10,000 fans (yes)? Would you have your own community with which you could share content and sell your products to (yes)?
Watch the video to understand the concept, which can be applied to any and all businesses, regardless of whether you’re in ecommerce or not. Having 1,000 true fans should be the goal of any new business, because they will help grow your revenues faster than any marketing ever could. If you’re just started and you have a small (or non existent) marketing budget then you need to implement the 1,000 true fans concept right now.
Try BigCommerce free for 15 days and see why it's loved by over 10,000 successful businesses.
