[Video] How to Build a Feedback Loop With Customers

Published on August 4th, 2010 by Mitchell Harper

About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

In this video I share a simple strategy you can use to gather customer feedback and implement it inside your business. Using this strategy you’ll improve your business processes and bottom line. You’ll also turn one-time customers into repeat customers who will send their friends your way because you’ve taken the time to a) ask for their feedback and b) implement it.

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Comments

Anthony (August 5th, 2010, 10:54 am)

Hey Mitch, I love the blogs, please keep them coming! I was wondering if you’d be able to add captions to your video? I’m frequently watching them in a location where I can’t use sound, and would certainly love to know what you’re talking about – There’s my feedback!

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Anthony Reply:
August 5th, 2010 at 10:55 am

If not captions then just the main title of what you’re currently discussing, I think captions would be rather hard.

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Mitchell Harper Reply:
August 5th, 2010 at 6:10 pm

Hi Anthony. Transcripts are coming soon.

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Julie R. Bechthold (August 5th, 2010, 11:17 am)

We can always use more customer feedback,especially if we want to improve our customers, and their friends, experience in our stores. Always a win/win kind of thing!

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Sharyn Murray (August 6th, 2010, 6:35 am)

Mitch, you made me realize why I haven’t been able to get people to complete a survey…I just asked for open ended feedback for improvement instead of asking specifics. Great idea. Thank you as always for these informative videos.

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David Lipschitz (August 9th, 2010, 1:12 pm)

Thanks Mitch.

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