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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
Groupon is all the rage with retailers at the moment, but what about e-commerce vendors who want to get their own piece of the groupon pie?
In this video I share a strategy you can use to create and distribute your own group-activated coupon. You’ll attract more customers (as well as their friends) and your cost per acquisition (CPA) will effectively be zero because you’re relying on potential buyers pulling in their friends from Facebook and Twitter.
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