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About the Author
Mitch (@mitchellharper) is the co-founder and co-CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members and is passionate about helping businesses succeed with e-commerce. |
All online marketing budgets should include a significant budget for Google AdWords. If you understand how to create effective ads that attract the right audience and a high click-thru rate, you can easily generate a 100% or more return on investment for every dollar you spend. In this video I’ll share with you a formula you can use to create highly effective Google AdWords ads.
Don’t let the simplicity of the formula fool you, however. The formula has been proven by thousands of successful online marketers and works extremely well in the B2C space, so if you sell products such as t-shirts, makeup or computers primarily to non-business users from your online store then you should be able to use this formula to generate a great ROI from Google AdWords.
In the video I mention that you don’t need an SEM (Search Engine Marketing) company charging you thousands of dollars a month to create or man your Google AdWords campaigns. You can do it yourself, especially if you’re just starting out. It’s not hard, and once you learn the basics you’ll have everything you need to get started. The key is to ALWAYS monitor your ads and split test no more than two different versions of your ad at once.
You can then take the best performing ad, tweak it and test those tweaks. This way you can slowly but surely increase your conversion rate over the period of a few short months. It’s worked for us countless times and I know it will work for you, so give it a try.
This video is the third of many which we’ll be publishing on our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.
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