[Video] How to Reduce Your Visitor Bounce Rate

Published on November 4th, 2009 by Mitchell Harper

About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

The bounce rate is one of the most important metrics you can track for new visitors to your website. You might have heard the term “bounce rate” in the context of email marketing but that’s not what I’m talking about. When it comes to tracking visitor quality of your online store, the bounce rate is a measure of how many people leave your website and never come back after viewing just one page.

In this video I’ll explain how you can track your visitor bounce rate, how you can see the bounce rate of your competitors and some strategies you can use to reduce your bounce rate if it’s classified as high (which to me is typically 60% or more).

This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.

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Comments

Sharyn Murray (November 6th, 2009, 9:32 am)

Great information. Invest in a lavolier microphone and add transitions to the jump cuts to be even more credible.

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timjames (November 10th, 2009, 11:09 am)

Good information – google analytics is useful to measure bounce rate as well! You can also see what search terms people used to find the site, and what the bounce rate is for those terms. You can't use this on your competitors sites though! You have to use Alexa for that.

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Alizabeth O (November 11th, 2009, 7:53 am)

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Mitchell Harper (December 11th, 2009, 12:31 pm)

Thanks Sharyn. New videos will now use the Canon Vixia HFS10 so they're HD and have much better sound quality. Thanks for your patience.

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Talking Ava (April 9th, 2010, 1:32 am)

Thanks for the video! These tips would hopefully help me in reducing my site’s bounce rate.

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Karl Foxley (August 20th, 2010, 8:11 am)

A good video about bounce rate. Using Alexa to determine your bounce rate based on your competitors is an often overlooked and under-used tip so thanks for sharing and reminding people of this.

Regards,

Karl

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