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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
It doesn’t matter what you sell – if you don’t know exactly who you’re selling to then you’re leaving money on the table. In this video I discuss how you can create an ideal customer profile and use that to position the products you sell in your e-commerce store to significantly increase your conversion rate.
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