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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
Whether they realize it or not, your customers go through four distinct steps before they buy anything online or off. This process is known as the buying cycle and the four steps are:
- Realizing you have a need or problem
- Researching solutions or information
- Comparing options, price and value
- Buying the solution to your problem
- Repeating this process (optional)
In this video I explain the buying cycle and shares strategies you can use to assist your customers regardless of which stage of the buying cycle they’re in. The trick is to make your e-commerce store appropriate no matter which stage your customers are in, so they start with you and end the buying cycle with you, ideally coming back for more the next time they have a need or problem they need to address.
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