Ecommerce Blog

[Video] What is Keyword Proximity and Why is it Important?

Published on October 4th, 2009 by Mitchell Harper

Mitchell Harper
About the Author

Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th.

Keyword proximity is a measure of one keyword’s position in relation to the others. It’s used in search engine optimization (SEO) to create page titles which can help your online store rank highly in Google and the other search engines.

In this video I explain keyword proximity from scratch and give you real, concrete examples of how improving your keyword proximity can increase your rankings in the search engines, therefore driving more traffic to your online store. Keyword proximity is quite an advanced topic, so if you’re new to SEO then you may want to bookmark this video and come back when you’ve learned the basics.

If your online store has been around for a while and you want to improve your search rankings, an improvement to your keyword proximity might be exactly what you need to climb up the SERPs. This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.

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