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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
Return on Investment (or ROI for short) is a tool you can use to measure the success of your marketing campaigns. As an online retailer, it’s critical you know which campaigns are performing so you don’t fall prey to the old saying “50% of advertising works and 50% doesn’t. I’m just not sure which half is which.”
In the video above I discuss return on investment. I’ll teach you what it is, why it matters and how – in combination with your sales cycle – you can track your ROI for every marketing campaign you run. This will lead to more profitable marketing campaigns for your business, whether it’s Google AdWords, email marketing, postcards or TV ads.
If you’re actively involved in tracking marketing campaigns then you may already understand the concepts presented in this video. If not, it’s a good grounding for basic marketing theory which you can put in to practice – and which we’ve used to runs successful marketing campaigns both online and off, with conversion rates of up to 27% and an ROI of over 1,200%.
This video is the first of many which we’ll be publishing on our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.
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