The BigCommerce Blog

[Video] When Everyone is Digging for Gold, Be the One Selling Shovels

Published on July 31st, 2010 by Mitchell Harper

In this video I look at the old business mantra of “being the one selling shovels when everyone else is digging for gold”. In this video I explain why sales of the iPad fuel huge sales of custom iPad cases, how the preference for green/organic products has generated billions of dollars in revenues for new business and more – all rotating around the same simple concept.

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