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About the Author
Mitch (@mitchellharper) is the co-founder and CEO of BigCommerce. Way back in 2007 he built what eventually became BigCommerce as you know it. Today he runs the company alongside Eddie and along with our 100+ team members, is passionate about helping businesses succeed with e-commerce. Mitch spends time between our Sydney and Austin offices and is giving the keynote at TechConnect 2012 in Sydney on April 19th. |
In this video I look at the old business mantra of “being the one selling shovels when everyone else is digging for gold”. In this video I explain why sales of the iPad fuel huge sales of custom iPad cases, how the preference for green/organic products has generated billions of dollars in revenues for new business and more – all rotating around the same simple concept.
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