In this video I look at the old business mantra of “being the one selling shovels when everyone else is digging for gold”. In this video I explain why sales of the iPad fuel huge sales of custom iPad cases, how the preference for green/organic products has generated billions of dollars in revenues for new business and more – all rotating around the same simple concept.
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[Video] When Everyone is Digging for Gold, Be the One Selling Shovels
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About This Blog
The BigCommerce blog is written by Mitchell Harper, co-founder of BigCommerce and e-commerce expert, having sold both physical and digital goods online to over 50,000 customers since 2001.
The blog includes proven tips, tricks and strategies to help you sell more online, or if you're getting started you'll learn how to launch your very own online store from scratch.
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