In this video I discuss how the way you communicate with employees, customers, partners, suppliers and investors is a direct reflection of the business your business is (or is not) having.
Typically those businesses who are lead by excellent communicators out do their competitors and enjoy more customers, more brand awareness and more success because everyone understands what their goals are and the company as a whole (including its customers) is dedicated to one single goal that everyone is determined to (and rewarded to) accomplish.
The BigCommerce blog is written by Mitchell Harper, co-founder of BigCommerce and e-commerce expert, having sold both physical and digital goods online to over 50,000 customers since 2001.
Mitchell Harper Reply:
June 30th, 2010 at 5:44 am
Hi Dave. We keep customers updated via Facebook (numerous times a week) and the blog (the entire v6 roadmap was posted the day it was finalized and just recently we posted a video showing the new iPhone features and new store designs) so not sure what else we can do. Happy to hear suggestions though.
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