We’re Looking for an ROI-Obsessed Director of Marketing

The area: Marketing

BigCommerce (www.bigcommerce.com) is the fastest growing SaaS e-commerce platform in the world. Launched in September 2009, it is now growing faster than Yahoo’s Small Business platform, Amazon’s Webstores and eBay’s ProStores – and we’re looking for a director of marketing to rapidly accelerate and scale this growth moving forward.

This is a unique opportunity to join a seasoned management team based in our Austin, TX and Sydney, Australia offices. We’re looking for a candidate with a successful marketing track record, outstanding people skills, and technical expertise, who is a creative and innovative thinker.

You’ll work with a wide range of internal departments and external organizations, with direct links to the sales team. You’ll also have several direct reports, budget authority and will be part of the leadership team driving the company towards triple-digit growth for the coming year.

You’ll have responsibility for creating and executing our marketing plan, which will include strategies around search engine optimization (SEO), public relations, event marketing, search marketing, social media marketing, direct mail and advertising.

You’re obsessed with return on investment (ROI) and believe that any and all marketing must be tracked and provide a positive return for it to be considered worthy.

To excel in this role you’ll have:

• Previous experience creating and implementing a marketing strategy for a similarly-sized software/technology company where your efforts doubled or tripled their revenues in 1-2 years
• The ability to work with a limited budget while making sure every marketing activity returns a positive ROI
• Experience running and optimizing concurrent, multi-channel marketing campaigns
• A proven ability to grow and lead a team full of smart, creative, ROI-obsessed marketers
• Experience collaborating with sales to reduce prospect-to-customer times
• The ability to quickly understand our existing marketing campaigns, analyze their effectiveness and decide on a course of action for each – kill/maintain/scale up
• The foresight to recognize untapped potential marketing channels which can drive high volumes of quality leads for low CPA
• The ability to monitor and report on budget versus actuals for multiple channels and campaigns simultaneously
• Hands on experience defining and implementing strategy around online campaigns including SEO, SEM, social media and email marketing
• Hands on experience defining and implementing strategy around offline campaigns including trade shows, TV, radio and direct mail
• Proven experience facilitating, closing and growing win-win partnerships
• The confidence and communication skills to be the face of the brand at trade shows, conferences (key notes), happy hours, partner meet ups, etc
• An undeniable passion for marketing and the impact it can have on the growth of an organization when implemented and tracked effectively

Perks of the Job:

• Be part of something BIG: we grew 300% last year
• Create and nurture your own marketing department from the ground up
• Define the market position of what will become the standard in e-commerce (“think e-commerce, think BigCommerce”)
• Work with other smart, energetic people who know how to get things done
• Work with a rock-solid management team who are passionate about e-commerce
• Unlimited access to our kitchens, stocked full of sodas, candy and snacks
• Regular company outings to celebrate both professional and personal accomplishments
• A fun culture where everyone gets along and is working towards the same goal
• Get in now and be part of our next huge growth phrase going into 2011

Qualifications:

• Over 5 years of marketing experience, including 3+ years of building and leading strong teams, bringing new offerings to market, and driving revenue & customer growth.
• Demonstrated track record of discovering key customer insights into their barrier beliefs/behaviors, creating innovative plans to overcome those barriers to drive purchase/usage and relentless drive for rapidly iterating to continually improve results.
• Accountability for results: a clear track record of taking ownership for engaging employees, delighting customers and driving dramatic growth through successful marketing strategies and execution, preferably for a company selling SaaS/technology-related solutions to small businesses.
• Web and social marketing: successful experience and expertise in use of the web to drive marketing and sales including SEO, SEM (PPC), email marketing, webinars, etc.
• Customer-focused: tenacious about peeling the layers back to understand customer behaviors and passionate about delighting customers at every touch point they have with the company.
• Strategic thinker: the ideal candidate will combine classic strategic marketing skills with experience in multi-channel marketing/distribution of practical products and services.
• Partnering: track record of success working and influencing in a fast-paced organization, being persuasive and effective to meet goals even where no direct reporting relationship exists
• Talent stewardship: able to attract, grow and retain talented employees and lead the team to become a high performing, highly engaged organization.
• Leader teacher: strong marketing expertise and the proven ability to evangelize it, along with the ability to conceptualize and teach marketing and leadership principles and practices throughout the company.
• Education: minimum bachelor’s degree with advanced degree preferred (e.g. MBA, MA)

If you’ve ever wanted to take complete control of an organization’s marketing and create your ideal strategy and team from the ground up then this role is for you.

Competitive salary plus bonus provided. Salary commensurate with experience.