Buy with Prime

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  • Upfront Fee: Free
  • Recurring Fee: None

About the app

Buy with Prime empowers merchants to grow their ecommerce businesses by attracting shoppers to their sites with the trusted Prime brand and increasing conversions with fast, free shipping and a checkout experience that millions of shoppers trust.

With the app, BigCommerce merchants can easily sign up, add, and manage Buy with Prime on their sites—no coding required.

Buy with Prime Benefits

Increase shopper conversion by an average of 25%* with 1-2 day shipping and transparent delivery times.

  • Attract and convert shoppers: Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.
  • Accelerate your growth with marketing solutions: Grow your BigCommerce business by using marketing solutions specifically designed to help merchants offering Buy with Prime, including using the Buy with Prime badge in your marketing and remarketing to engaged Amazon audiences.
  • Quick, easy setup: Eligible BigCommerce merchants can add Buy with Prime to their site with no coding required by simply dragging and dropping the button onto eligible product pages.
  • Manage Buy with Prime in one place: Merchants can manage their Buy with Prime catalog and view order and return data directly from the BigCommerce control panel.

Getting started:

  1. Install: Install the Buy with Prime app in the BigCommerce control panel and select your storefront(s).
  2. Connect: Sign in or sign up for Buy with Prime, and connect your Amazon Seller Central Account or Amazon Supply Chain Account.
  3. Link: Confirm the links between your Buy with Prime products to BigCommerce products, and syncing will occur automatically.
  4. Activate: Select which products will offer Buy with Prime, and then drag and drop the button onto your product page template.

Buy with Prime requirements

To start using Buy with Prime, be sure to have:

  1. A US-based entity. Buy with Prime is currently only available to businesses with a United States-based entity authorized to do business.
  2. An ecommerce site. Buy with Prime can be used with your own ecommerce website. It’s designed to work with most ecommerce providers.

If you don’t have the following accounts, you can set them up during Buy with Prime registration:

  1. Professional Seller Central account or an Amazon Supply Chain account. Buy with Prime works with one of these accounts to offer 1-2 day shipping and fulfill Buy with Prime orders using Amazon Multi-Channel Fulfillment. You can sign up for a Supply Chain account if you don't currently have one.
  2. Amazon Pay account. Buy with Prime uses Amazon Pay to process payments for Buy with Prime orders, verify a shopper's Prime status, and offer shoppers a fast, secure checkout by using information from their Amazon account. You’ll have a chance to register for an Amazon Pay account. You can sign up for an Amazon Pay account if you don't have one.

For more information, see Buy with Prime requirements.

Buy with Prime Pricing

Buy with Prime fees allow you to offer the Prime shopping experience directly on your site, which is shown to increase shopper conversion by 25% on average.* See the Buy with Prime pricing breakdown for more information.

*This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.

App Features

Onboard easily with no-code guided flows:

Merchants on BigCommerce can:

  • Apply to the Buy with Prime closed Beta, and once approved, create a Buy with Prime account
  • Connect their BigCommerce storefronts to Amazon by linking their Buy with Prime, Amazon Seller Central, and Amazon Pay accounts
  • Enable Buy with Prime on relevant products on their direct to consumer site
  • Place the Buy with Prime button on their Product Detail Pages
Start selling the same day:

BigCommerce merchants can save time by automatically adding the Buy with Prime button for the checkout of eligible products across all of their storefronts and start selling the same day.

Manage Buy with Prime without leaving BigCommerce:

Merchants can manage their Buy with Prime products and orders directly from their BigCommerce control panel without having to leave the platform.

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  • Upfront Fee: Free
  • Recurring Fee: None

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