Finding New Customers
With Lookalike Audience you can target people who are similar to people who have already purchased products from your store. You can then use this audience to build a Lookalike Audience and find similar people on Facebook to target them with ads designed to acquire new customers.
Excluding Existing Customers
In some cases you want to exclude people from seeing your Facebook campaign. For example, when you run campaigns to acquire new customers, you might want to exclude people who recently purchased your products.
What about Facebook Pixels?
Pixels offer only part of any solution. To work they require the user to be logged into Facebook, not using private browsing and not have an ad blocker installed. By tracking the user at the source we guarantee a perfect match every time.