Facebook Shop is a new feature on Facebook Pages that allows you to showcase and sell your products more effectively on your business Page; Facebook followers can browse and shop your products on Facebook and then be seamlessly transferred to checkout on your website. BigCommerce allows you to easily connect and send your products to Facebook.
Benefits of Facebook Shop over third party Facebook shopping apps:
- Works on the desktop experience as well as the Facebook Mobile App - where 90% of monthly active users are accessing Facebook today (third party apps work on desktop only).
- Adds a prominent "Shop" section in the top navigation and a "Shop Now" CTA at the top of your Facebook Page
- Adds a Shop tab to your Facebook Page and section to the side navigation to showcase products
- Allows you to organize your products into special collections and merchandise them to shoppers on Facebook (eg: holiday, gifts for girls, etc).
- Adds a "Subscribe" button to the Shop section so followers can subscribe to get Facebook notifications whenever you add new products
- Allows followers to view products and click through to your BigCommerce store for secure purchasing using
- Orders, and customer data flow into your BigCommerce control panel for easy management