• Custom Price:
    Plans from $0 / month

About the app

Yotpo Loyalty and Referrals (formerly Swell Rewards) allows brands to build tailored, customer-centric loyalty and referral programs that increase lifetime value and drive new customer acquisition. Build a program unique to your brand and KPIs using configurable point-earning campaigns, tiered VIP perks, customizable rewards options, and more using our enterprise-grade software.

Yotpo powers over 1,000 loyalty and referral programs and our deep integration with the Bigcommerce platform allows brands to build seamless on-site experiences that drive more ROI.

Here are some of the ways Yotpo can help your brand increase customer lifetime value and acquire more high-value customers:

  • 19 out-of-the-box points-earning campaigns to drive the actions that are the most impactful for your business.
  • Acquire new customers with an effective and intuitive referral marketing UI.
  • Build VIP tiers to create exclusivity and drive incremental purchases/engagement.
  • Seamless redemption experiences and flexible redemption options to reward your customers for their engagement with your brand.
  • Use comprehensive program analytics to understand how customers are interacting with your program and how you can make optimizations.
  • Modify the look and feel of your entire program including fonts, program location, descriptions, images, for a result that fits your brand perfectly.
  • Efficient onboarding process to get you set up with the right program for your business.

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob's Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.

Account & Pricing

To use Yotpo Loyalty & Referrals, you will need a Yotpo account. Yotpo offers plans for businesses of all sizes, starting with our free plan and scaling up to plans designed to support brands on BigCommerce Enterprise. For our Enterprise pricing, please book a demo to see our more robust services.


  • VIP Tiers
  • Advanced Dashboards & Reporting
  • 15+ Earning Points Campaigns
  • Free Product Redemption
  • Redemption At Checkout
  • Dedicated Customer Success Manager
  • Dedicated Implementation Manager
  • Integrations
    • Yotpo
    • Klaviyo
    • Bronto
    • Order Groove
    • Listrak
    • Dotmailer
    • Sailthru
    • Retention Science
    • Recharge
    • & So Much More!

App Features

Increase Lifetime Value

Build a beautiful and immersive loyalty experience designed to maximize engagement and enhance your brand.


Craft a powerful rewards program with endless options for customization. Yotpo Loyalty and Referrals offers 15 unique, pre-built "campaigns" that allow you to reward customers for the actions that are important to your business.


Acquire new users and lower your customer acquisition cost by leveraging your brand advocates: Yotpo referral experiences are carefully designed to precise specifications to yield optimal results.

Email Acquisition

Use the power of incentives to dramatically increase the size of your mailing list. Yotpo's email acquisition tool helps merchants capture email addresses with time-optimized and exit intent-triggered popups.


Build and effortlessly manage an expansive influencer network. Yotpo allows businesses to offer fully customizable direct payouts to major influencers to build awareness and consumer trust.

Case Studies

ThirdLove Uses VIP Tiers to Create Lifelong Loyalty

A VIP system that drove account creation by 400% & generated a 22.3% conversion rate from those who clicked the referral link

Customer Reviews

3.71 out of 5 stars with 21 reviews

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  • Custom Price:
    Plans from $0 / month

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