BigCommerce 2017 

Design Award Winners

Hyphen Award Screenshot

Best Overall Design: Hyphen

At Hyphen, excellence never sleeps. This direct-to-consumer innovator uses visual storytelling to wake people up to the benefits of unique, American-made mattresses. Inspiring lifestyle images connect with clever copy to spark consumer interest — and aspiration.    

Hyphen Award Screenshot

Best Overall Design: Hyphen

At Hyphen, excellence never sleeps. This direct-to-consumer innovator uses visual storytelling to wake people up to the benefits of unique, American-made mattresses. Inspiring lifestyle images connect with clever copy to spark consumer interest — and aspiration.  

Best Homepage Design: Native Union

Native Union brings modern beauty to reimagined tech accessories. A clean, inviting homepage design enhances the mood of these products with expansive imagery, clear-yet-calm calls to action, easy navigation and compelling highlights.

Best Category or Product Page: Soundwall

Never heard of flat-panel speakers made of switchable art? One look at Soundwall and you’ll not only know what they are, but want them badly. An immersive product page kicks off with impactful auto-play video and makes all the cool features clear.

Best Homepage Design: Native Union

Native Union brings modern beauty to reimagined tech accessories. A clean, inviting homepage design enhances the mood of these products with expansive imagery, clear-yet-calm calls to action, easy navigation and compelling highlights.

Best Category or Product Page: Soundwall

Never heard of flat-panel speakers made of switchable art? One look at Soundwall and you’ll not only know what they are, but want them badly. An immersive product page kicks off with impactful auto-play video and makes all the cool features clear.

Best Customer Experience: Human Solution

Human Solution offers ergonomic workstations and rich customer experiences. A superb site makes it easy to scan, learn, select and confidently customize. A rich experience visually builds your product right on the page.


People’s Choice Award: KidsChoo

Parents are busier than ever, but they still want what’s best for their kids. Fans love the way a friendly design makes it easy to shop guilt-free meals and more online, all developed specially to meet the needs of growing babies and toddlers.

Best Customer Experience: Human Solution

Human Solution offers ergonomic workstations and rich customer experiences. A superb site makes it easy to scan, learn, select and confidently customize. A rich experience visually builds your product right on the page.


People’s Choice Award: KidsChoo

Parents are busier than ever, but they still want what’s best for their kids. Fans love the way a friendly design makes it easy to shop guilt-free meals and more online, all developed specially to meet the needs of growing babies and toddlers.

Ribbon Design Award

Want more dazzling design?

Learn more about all of our 2017 Design Awards winners and hundreds design-savvy ecommerce brands that are thriving with BigCommerce.


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Ribbon Design Award

Want more dazzling design?

Learn more about all of our 2017 Design Awards winners and hundreds design-savvy ecommerce brands that are thriving with BigCommerce.

READ MORE