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Recognizing ecommerce innovators

The BigCommerce Innovation Awards celebrate the industry’s most creative online retailers. These merchants have found new ways to grow their businesses and offer outstanding customer experiences. Our experts evaluated submissions based on scope, technological achievement, creative use of the BigCommerce platform and business impact. Winners received cash prizes and an ad feature in Inc. Magazine.

Grand Prize Winner


The outdoor equipment storage business used the BigCommerce API to create a custom system for customers to submit product reviews, questions and photos, resulting in thousands of responses, improved SEO and higher conversion.


Award Winner

Awesome GTI

The automotive aftermarket parts retailer transformed their customer experience by modernizing storefront design, navigation and checkout while fully integrating disparate backend systems. This led to a 39.5% increase in average order value, a 75% reduction in abandoned carts, increased turnover and improved customer retention.

Award Winner

Caden Lane

The children’s bedding maker transitioned from wholesale manufacturing to direct-to-consumer selling using BigCommerce storefront development tools and native integrations like Google Shopping and PayPal. This resulted in a 453% higher conversion, 195% higher traffic and more than 33% revenue growth.

Award Winner

Man Crates

The unique men’s gift store used the BigCommerce API to build a personalized product offering, allowing for faster delivery times, fewer errors and millions of dollars in incremental sales.


The Knobs Company

The cabinet pull and home design company implemented a custom image search feature allowing customers to upload photos to find similar products from a catalog of 50,000 items, resulting in drastically lower customer support requests and expedited search times.


Of course, there are many innovators using the BigCommerce platform to sell more. We had 10 finalists and honorable mentions who thought outside the box to solve a problem or improve their businesses.

See all the innovators

Build your own innovative solutions

BigCommerce offers the flexibility and scalability you need to innovate. From our industry-leading API to our world-class hosting, our platform is designed to empower your creativity.

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