BigCommerce 2017 

Innovation Award Winners

Silly Socks Hero

Grand Prize:
Seriously Silly Socks

Seriously Silly Socks was selected as the Grand Prize winner for delivering an elegant gift box functionality that engages shoppers and inspires creativity. Through an intuitive design, they streamlined efficiency and increased demand for their vibrant gift boxes just in time for the 2017 holiday season.

Silly Socks Hero

Grand Prize:
Seriously Silly Socks

Seriously Silly Socks was selected as the Grand Prize winner for delivering an elegant gift box functionality that engages shoppers and inspires creativity. Through an intuitive design, they streamlined efficiency and increased demand for their vibrant gift boxes just in time for the 2017 holiday season.

Customer Experience Award:
Bob Johnson’s Computer Stuff

Overcoming the UX challenges to their highly configurable product options for rugged electronics, the Bob Johnson team optimized product pages to create a seamless buyer journey for their diverse customer base. With the ability to cater to both self-service shoppers and customers needing a more tailored experience, Bob Johnson’s Computer Stuff is earning lifetime customers with every visit -- and enjoying a 31% year-over-year increase in conversion rate.

Product Innovation Award:
Andie Swim

Transforming the often frustrating process of swimwear shopping, Andie Swim developed a try-and-buy, in-home shopping experience to win the hearts of women all around the world. Using smart integrations to streamline order processing and shipping, Andie Swim has doubled revenue and continues to gain momentum in the $28 billion global swimwear market.

Customer Experience Award:
Bob Johnson’s Computer Stuff

Overcoming the UX challenges to their highly configurable product options for rugged electronics, the Bob Johnson team optimized product pages to create a seamless buyer journey for their diverse customer base. With the ability to cater to both self-service shoppers and customers needing a more tailored experience, Bob Johnson’s Computer Stuff is earning lifetime customers with every visit -- and enjoying a 31% year-over-year increase in conversion rate.

Product Innovation Award:
Andie Swim

Transforming the often frustrating process of swimwear shopping, Andie Swim developed a try-and-buy, in-home shopping experience to win the hearts of women all around the world. Using smart integrations to streamline order processing and shipping, Andie Swim has doubled revenue and continues to gain momentum in the $28 billion global swimwear market.

Marketing Innovation Award:
Beer Cartel

Beer Cartel had big goals for 2017. Setting their sights on becoming the premiere Australian craft beer online market, they developed a survey that garnered over 17,000 responses. Using coupon codes and a native integration with MailChimp to promote the survey, Beer Cartel increased site traffic, revenue, email subscribers and press mentions through their wildly successful execution.


Agency Innovation Award:
Brand Labs for Autograph Foliages

When Autograph Foliages needed a new ecommerce site to support their unique sales strategy, Brand Labs went to work developing multiple tiers of customer groups to enable Autograph Foliages to serve personalized content and prices depending on user history and preferences. Taking advantage of the user-friendly dashboard during the development process, Brand Labs seamlessly integrated a robust discount tool that increased traffic, revenue and transactions.

Marketing Innovation Award:
Beer Cartel

Beer Cartel had big goals for 2017. Setting their sights on becoming the premiere Australian craft beer online market, they developed a survey that garnered over 17,000 responses. Using coupon codes and a native integration with MailChimp to promote the survey, Beer Cartel increased site traffic, revenue, email subscribers and press mentions through their wildly successful execution.


Agency Innovation Award:
Brand Labs for Autograph Foliages

When Autograph Foliages needed a new ecommerce site to support their unique sales strategy, Brand Labs went to work developing multiple tiers of customer groups to enable Autograph Foliages to serve personalized content and prices depending on user history and preferences. Taking advantage of the user-friendly dashboard during the development process, Brand Labs seamlessly integrated a robust discount tool that increased traffic, revenue and transactions.

Ribbon Design Award

Ready to see how these merchants innovated?

Find out what our 2017 Innovation Award winners did to take home the prize.


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Ribbon Design Award

Ready to see how these merchants innovated?

Find out what our 2017 Innovation Award winners did to take home the prize.

READ MORE