Ben Pickering is the President and COO at SoMedia Networks. With over 15 years of experience in online media and software industries, Ben has worked with both start-ups and Fortune 500 companies. Before joining SoMedia, Ben served as CEO at Strutta, where he built the company into a leading SaaS social media marketing platform. Prior to Strutta, he held several strategic roles at Yahoo! where his responsibilities included business development, product strategy and operations in both the Audiences and Advertising divisions.