Analysis + Analytics

29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

/ 18 min read

The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them…

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Ecommerce Marketing

150 Years of the Best Holiday Campaigns

/ 23 min total read

Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did…

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Ecommerce Marketing

The Ecommerce Personalization Manual: How to Increase ROI Through LTV No Matter Your Growth Stage

/ 53 mins

In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat…

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Ecommerce Marketing

Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

/ 10 min read

A few weeks ago while working from home, I heard a knock on my front door. I thought it was…

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