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Ecommerce companies, like so many other online industries, use email marketing in multiple ways –– both to earn new customers as well as to retain and nurture potential repeat customers. The act, though, of manually maintaining email lists, parsing out niche segments in order to better personalize content (of which doing so sees a 15% increase in click-thrus) and spending time on design often requires expertise in HTML or CSS and could be a business all its own.
Thankfully, there are multiple ecommerce apps and integrations you can easily add to your online store in order to automate the process in a way that increases customer satisfaction, brand awareness and ultimately produces higher revenue –– all without too much stress or time spent on your part. Better yet, with $44.25 being the average return ecommerce stores see for every $1 spent on email marketing, you’re sure to boost your bottom line by investing resources now and beginning to scale your addressable audience.
MailSync –– Automated Email List Builder
MailSync is a connect-and-forget app that helps you grow your mailing list by automatically syncing your customer data to your list. This eliminates the need for manual exporting and importing of CSV files into your email marketing platform. Instead, as customers check-out, their emails are added to the list to receive updates from your store.
MailSync pulls in all needed data to fully personalize email marketing messages including customer name, email, phone number and purchase activity. This latter capability enables you to segment your email marketing efforts toward niche customer groups based on their past purchases. Email marketing campaigns featuring personalized products based on past purchasing history show a 10% increase in conversions.
To get started, simply connect your Bigcommerce account to one of MailSync’s leading email integrations, including:
- Campaign Monitor
- Constant Contact
The MailSync app is $20/month for Bigcommerce merchants.
Soundest –– Make Beautiful Email Newsletters with Zero Hassle
“Within a few minutes I was able to create our first email campaign following the step by step guide,” said Bright Chidibere of online store BrytCouture. “No techy or computer-savvy experience needed. This is how ecommerce should be, I love it.”
How does it work? Easy: simply browse your store and select items you want to add to your email marketing campaign. Soundest will do the rest –– dropping in photos, descriptions and even prices into the newsletters based off of what you selected.
Plus, you’ll find easy-to-use email marketing features within the app as well, including email scheduling, out-of-the box customer segmentation, sales tracking and detailed performance reports.
“By far the easiest newsletter app or system I have tried. I have already installed it on another site,” said Adrian McGillivray of online store Watches and Winders. “It took me less than half an hour to install and send off the first newsletter.”
Soundest is a free ecommerce app for Bigcommerce merchants.
HubShop.ly –– Automated Email Nurture Campaigns
Marketing automation software is a lifesaver in the marketing world –– allowing marketers to focus on real-time efforts and strategy while still software automates the performance of basic, day-to-day tasks including collecting emails, sending emails and nurturing customers back to the site.
HubShop.ly, then, is an integration of two of the most sophisticated, yet user-friendly marketing software available. Bigcommerce, your shopping cart technology, was created to reduce the complexities of an ecommerce platform so that online businesses can focus their efforts on growth. Combine this with the automation of HubSpot’s powerful marketing automation platform, and you’ve got two of the best resources in the industry to convert your leads into repeat customers.
Automatic Data Syncing
Automatically sync all customer and order data from Bigcommerce with HubSpot’s smart lists and reporting tools to gain more insights about your customers, including:
- First & last order date
- Most recent order total
- Lifetime revenue
- Total # of orders
- Average order value
- Products purchased
Triggered Email Automation
Create an unlimited amount of triggered emails with newly created HubSpot smart lists and workflows to personalize your messaging and increase your average customer lifetime value. These automated emails can include:
- Welcome series
- Abandoned cart recovery
- Post purchase follow-up
- Product review requests
HubShop.ly is availabe for Bigcommerce merchants beginning at $99.99 per month.
For more information on Bigcommerce apps and integrations, head to the Marketplace.
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