Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

/ 11 min read

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider…

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Ecommerce Marketing

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

/ 13 min read

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority…

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Ecommerce Marketing

Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

/ 16 min read

As an ecommerce business owner, you know that your holiday email marketing strategy is important. But with so much going…

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Ecommerce Marketing

Shopping on Instagram Now Available: 1,416% Traffic Growth, 20% Revenue Growth + 80 Examples to Get You Started

/ 17 min read

In March, we shared that BigCommerce merchants would be among the first to gain access to Instagram’s new product tagging…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

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Ecommerce Design

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

/ 23 min read

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.” When referring to…

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Ecommerce Marketing

49 Tips & Strategies for Successful Holiday Marketing Campaigns

/ 20 min read

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Summer is culturally…

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