Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

/ 13 min read

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. With Google continuing…

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Ecommerce Marketing

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

/ 18 min read

Today, Instagram announced it is expanding its Instagram Shopping initiative, and we’re excited to announce BigCommerce merchants will be among…

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Ecommerce Marketing

SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

/ 13 min read

Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able…

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Ecommerce Marketing

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

/ 12 min read

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of…

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Ecommerce Marketing

How 12 Wildly Successful Online Stores Use Visual Merchandising to Drive Sales (and How You Can, Too)

/ 6 min read

Visual merchandising has long lived in the domain of brick-and-mortar stores. It is how retail professionals decorate, organize and reorganize…

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Ecommerce Marketing

7 Customer Retention Strategies That Will Boost Your Revenue By 220%

/ 7 min read

There are only three ways to grow revenue at any business: Increase the average order value (AOV). Increase the frequency…

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