Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

/ 12 min read

There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs,…

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Ecommerce Marketing

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement

/ 14 min read

How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their…

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Ecommerce Marketing

Ecommerce Return Policy Template: How to Write a Returns and Refunds Policy to 3X Sales [Examples Included]

/ 14 min read

A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life.…

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Ecommerce Marketing

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

/ 17 min read

Cyber Week is officially over. Black Friday and Cyber Monday –– the two largest online selling days of the year…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

Ecommerce Marketing

150 Years of the Best Holiday Campaigns

/ 23 min total read

Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did…

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Ecommerce Marketing

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

/ 20 min read

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow…

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