Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

7 Customer Retention Strategies That Will Boost Your Revenue By 220%

/ 7 min read

There are only three ways to grow revenue at any business: Increase the average order value (AOV). Increase the frequency…

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Ecommerce Marketing

Ecommerce Call-to-Actions for Every Part of Your Funnel (+11 Examples of Stores Selling More Right Now)

/ 6 min read

Your site looks great. You’re driving traffic and you’re getting sales. But a 2% conversion rate isn’t enough. Sure, that…

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Ecommerce Marketing

The Ecommerce Personalization Manual: How to Increase ROI Through LTV No Matter Your Growth Stage

/ 53 mins

In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat…

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Ecommerce Marketing

The Importance of Value-Based Pricing and Why You’re Likely Selling Your Products Short

/ 8 min read

There are endless ways to configure pricing for your online business, but many pricing strategies leave revenue on the table…

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Ecommerce Marketing

What Ecommerce Marketers Need to Know About Mobile SEO in 2017

/ 8 min read

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing…

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Ecommerce Marketing

How To Write Product Descriptions To Grow Sales [Samples Below]

/ 5 min read

Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be?…

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