Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work

/ 10 min read

Email marketing is the number one most effective channel for ecommerce businesses. It drives direct traffic. It speaks to both…

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Ecommerce Marketing

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

/ 11 min read

After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a…

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Ecommerce Marketing

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

/ 14 min read

Branding isn’t a logo. It’s not your name. It isn’t some meaningless press release out to the world. It’s more…

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Ecommerce Marketing

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

/ 11 min read

69.23% –– that’s the average percentage of online consumers who will put something in a cart on your site and…

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Ecommerce Marketing

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

/ 19 min read

Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but…

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Ecommerce Marketing

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

/ 9 min read

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much…

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