Ecommerce Marketing

There have never been more ways to connect with your customers and prospects. Online shoppers have more touchpoints than ever before, providing increasing amounts of opportunity to connect them with your brand and convert them from browsers to customers. Unfortunately, it’s never been so expensive, either. As users continue to adopt more and more channels, the costs on nearly all of them continue to rise.

But though ecommerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI — and get tons of free traffic in the process.

At BigCommerce, we understand the importance of not just offering great products and presenting your brand well, but also making sure that online shoppers can find them in the first place. Whether it’s A/B testing an email newsletter or optimizing the listings on your Facebook Store, there are countless steps you can take to ecommerce marketing greatness.

On our blog, we’ll show you how to maximize every channel step by step, including:

    • How to optimize every channel to increase conversions
    • Where to find the best ecommerce marketing services so you can focus on your products
    • How to take advantage of the leading integrations within your ecommerce platform — including Facebook, Pinterest, Amazon and more
    • Breaking ecommerce marketing news and fresh marketing tactics that you can take advantage of
    • Why content marketing can be the secret to 200% annualized growth (and tons of free traffic)

Keep reading to learn all of that — and many more ecommerce marketing tips. 

Ecommerce Marketing

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

/ 20 min read

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow…

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Ecommerce Marketing

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

/ 9 min read

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before.…

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Ecommerce Marketing

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

/ 19 min read

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for…

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Ecommerce Marketing

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

/ 11 min read

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

Ecommerce Marketing

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

/ 13 min read

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority…

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Ecommerce Marketing

Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

/ 16 min read

As an ecommerce business owner, you know that your holiday email marketing strategy is important. But with so much going…

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