Ecommerce Marketing

The world’s #1 ecommerce marketing authority. Fresh perspectives, new insights and data-backed ecommerce marketing strategies that work right now. 

Ecommerce Marketing

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

/ 7 min read

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known…

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Ecommerce Design

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

/ 19 min read

Your owned online site experience is your one chance to prove your brand value to your customers. And to give…

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Analysis + Analytics

A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

/ 13 min read

Let’s start with the good news. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce…

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Ecommerce SEO

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking

/ 34 min read

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re The SEO manager for…

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General Ecommerce Tips

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

/ 18 min read

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus…

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Analysis + Analytics

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

/ 7 min read

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users,…

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