How To Sell Online

As online sales continue to skyrocket and launching a webstore gets increasingly simplified, the “why?” of selling online has quickly been replaced by “how?”

The opportunity to build a thriving online business has never been greater — but first, you need to answer a few questions:

  • How to pick an ecommerce platform?
  • Self-hosted or SaaS?
  • What products to sell?

And once you decide on your strategy, you need to give online shoppers a reason to purchase your products. That’s why the BigCommerce blog is here to help you learn the ins and outs of how to sell online.

Below you’ll find our repository of guides, best practices, tips and tricks to starting a successful ecommerce business. We’ll teach you everything you need to know so you can start selling products online, including:

  • How to build an online store that stands out from the competition
  • Conduct competitive analysis and identify the money-making products
  • Set up your online store for inventory, shipping and fulfillment
  • Optimize your ecommerce store for conversion
  • Nurture your customers so they keep coming back to buy your products

Ecommerce Marketing

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

/ 20 min read

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow…

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Ecommerce Marketing

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

/ 9 min read

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before.…

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How To Sell Online

Exactly How Andie Swim Went from Idea to Over 1,000 Orders in 9 Short Months

/ 7 min read

In summer 2016, my company BarkBox scheduled a company retreat to a lake. I had a drawer full of bikinis,…

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How To Sell Online

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Online Store Opportunities

/ 16 min read

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful.…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

Ecommerce Expertise

The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America

/ 56 min read

In a world dominated by hashtags, retweets and virality, it is virtually impossible for merchants to control how and when…

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How To Sell Online

56 Experts Uncover the 13 Quickest Ways to Increase Ecommerce Sales

/ 18 min read

Tony Robbins said it best: “If you want to be successful, find someone who has achieved the results you want…

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