Omnichannel

Success in today’s online shopping environment goes far beyond your online store. Yes, your webstore is key, but in reality it is just the start. To truly maximize your brand’s potential and reach every interested shopper, you have to go where they are (which, it turns out, is everywhere).

Whether it’s Amazon, Facebook, or your retail store, customers are interacting with brands where — and when — it’s convenient for them. And you need to make sure you’re always ready to put your best foot forward. This includes personalized content, targeted advertising, and most recently the ability to sell to them on the social media platform or marketplace of their choice.

This is omni-channel marketing.

But like every growing business, you’re undoubtedly faced with the need to prioritize. Read on to learn how to get a leg up on other merchants and connect with omni-channel customers, including:

The best way to increase customer engagement and create a seamless channel experience — no matter where a visitor comes into contact with your brand
Examples of omni-channel businesses who do an exceptional job connecting with shoppers (while greatly increasing revenue)
The difference between multi-channel and omni-channel — and why it matters for your business
How to optimize your supply chain and logistics for omni-channel success
How to Sell on Amazon, eBay, Facebook and Pinterest — and use those channels to grow your webstore

Omnichannel

Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

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You probably already know how important inventory management is. Optimizing it can help you to: Save money Ship products to…

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Ecommerce Integrations

How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]

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Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000…

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Omnichannel

Announcing the BigCommerce Buy Button: A New Way to Sell In More Places

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Generating demand is among the most important aspects of selling online, and the most successful brands are also those which…

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Omnichannel

Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

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The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to…

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Ecommerce Marketing

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

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Today, Instagram announced it is expanding its Instagram Shopping initiative, and we’re excited to announce BigCommerce merchants will be among…

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How To Sell Online

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

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Inventory management is a crucial element of running an ecommerce business, but it can be one of the most difficult…

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