Success in today’s online shopping environment goes far beyond your online store. Yes, your webstore is key, but in reality it is just the start. To truly maximize your brand’s potential and reach every interested shopper, you have to go where they are (which, it turns out, is everywhere).
Whether it’s Amazon, Facebook, or your retail store, customers are interacting with brands where — and when — it’s convenient for them. And you need to make sure you’re always ready to put your best foot forward. This includes personalized content, targeted advertising, and most recently the ability to sell to them on the social media platform or marketplace of their choice.
This is omni-channel marketing.
But like every growing business, you’re undoubtedly faced with the need to prioritize. Read on to learn how to get a leg up on other merchants and connect with omni-channel customers, including:
The best way to increase customer engagement and create a seamless channel experience — no matter where a visitor comes into contact with your brand
Examples of omni-channel businesses who do an exceptional job connecting with shoppers (while greatly increasing revenue)
The difference between multi-channel and omni-channel — and why it matters for your business
How to optimize your supply chain and logistics for omni-channel success
How to Sell on Amazon, eBay, Facebook and Pinterest — and use those channels to grow your webstore
- Omni-Channel Retail in 2017: What Brands Need to Know and Modern Consumer Shopping Habits
- The Definitive Guide to Selling on Amazon
- Multichannel Selling: How To Boost Sales Across Online Marketplaces
- The Complete Guide to Advertising on Facebook: Strategies That Convert
- 15 Google Shopping Campaign Tips to Make More Money While Spending Less
You probably already know how important inventory management is. Optimizing it can help you to: Save money Ship products to…Read More
Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000…Read More
Never miss a post
We’re here to help you grow your business and succeed selling online. Are you with us? Join over 100,000 ecommerce experts to receive weekly ecommerce tips, strategies, and news – all without ever having to leave your inbox.
Generating demand is among the most important aspects of selling online, and the most successful brands are also those which…Read More
The Best Ecommerce Platform for Growing Sales
BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.Start your free trial
Today, Instagram announced it is expanding its Instagram Shopping initiative, and we’re excited to announce BigCommerce merchants will be among…Read More
Inventory management is a crucial element of running an ecommerce business, but it can be one of the most difficult…Read More