Success in today’s online shopping environment goes far beyond your online store. Yes, your webstore is key, but in reality it is just the start. To truly maximize your brand’s potential and reach every interested shopper, you have to go where they are (which, it turns out, is everywhere).
Whether it’s Amazon, Facebook, or your retail store, customers are interacting with brands where — and when — it’s convenient for them. And you need to make sure you’re always ready to put your best foot forward. This includes personalized content, targeted advertising, and most recently the ability to sell to them on the social media platform or marketplace of their choice.
This is omni-channel marketing.
But like every growing business, you’re undoubtedly faced with the need to prioritize. Read on to learn how to get a leg up on other merchants and connect with omni-channel customers, including:
The best way to increase customer engagement and create a seamless channel experience — no matter where a visitor comes into contact with your brand
Examples of omni-channel businesses who do an exceptional job connecting with shoppers (while greatly increasing revenue)
The difference between multi-channel and omni-channel — and why it matters for your business
How to optimize your supply chain and logistics for omni-channel success
How to Sell on Amazon, eBay, Facebook and Pinterest — and use those channels to grow your webstore
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