Success in today’s online shopping environment goes far beyond your online store. Yes, your webstore is key, but in reality it is just the start. To truly maximize your brand’s potential and reach every interested shopper, you have to go where they are (which, it turns out, is everywhere).
Whether it’s Amazon, Facebook, or your retail store, customers are interacting with brands where — and when — it’s convenient for them. And you need to make sure you’re always ready to put your best foot forward. This includes personalized content, targeted advertising, and most recently the ability to sell to them on the social media platform or marketplace of their choice.
This is omni-channel marketing.
But like every growing business, you’re undoubtedly faced with the need to prioritize. Read on to learn how to get a leg up on other merchants and connect with omni-channel customers, including:
The best way to increase customer engagement and create a seamless channel experience — no matter where a visitor comes into contact with your brand
Examples of omni-channel businesses who do an exceptional job connecting with shoppers (while greatly increasing revenue)
The difference between multi-channel and omni-channel — and why it matters for your business
How to optimize your supply chain and logistics for omni-channel success
How to Sell on Amazon, eBay, Facebook and Pinterest — and use those channels to grow your webstore
Shopping on Instagram Now Available: 1,416% Traffic Growth, 20% Revenue Growth + 80 Examples to Get You Started
In March, we shared that BigCommerce merchants would be among the first to gain access to Instagram’s new product tagging…Read More
Never miss a post
We’re here to help you grow your business and succeed selling online. Are you with us? Join over 100,000 ecommerce experts to receive weekly ecommerce tips, strategies, and news – all without ever having to leave your inbox.
The Complete Guide to Selling on eBay & Scaling to $1,200+ in Monthly Sales with No Current Inventory
I am a passionate eBay reseller. It all began with a passion for entrepreneurship and an obsession with colored glass.…Read More
For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on…Read More
The Best Ecommerce Platform for Growing Sales
BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.
You probably already know how important inventory management is. Optimizing it can help you to: Save money Ship products to…Read More
Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000…Read More